An interactive Tableau dashboard project analyzing retail sales data across products, customers, and regions. Built as a final project for the Tableau Course — Power BI Development Track at ITI (Information Technology Institute).
🔗 View Live Dashboard on Tableau Public
A high-level overview of overall business performance.
- KPIs: Total Profit ($1,166,209.31) | Total Quantity (33,769)
- Profit by Category — 5 categories: Home Appliances, Electronics, Hardware, Office Supplies, Accessories
- Profit by Region & Gender — Stacked bar across 5 US regions
- Profit Trend by Month — Line chart with trend line
- Profit by Supplier — 10 suppliers comparison
- Geographic Map — Profit distribution across US states
- Gender Split — Pie chart (Male 52.89% / Female 47.11%)
Deep dive into product and supplier performance.
- KPIs: Number of Suppliers (10) | Number of Products (53)
- Top N Profit Products — Dynamic horizontal bar chart (controlled by parameter)
- Products Info by Supplier — Interactive text table with drill-down
- Supplier Profit vs Cost — Grouped bar chart
Understanding customer behavior and purchasing patterns.
- KPIs: Number of Customers (150)
- Top N Customers by Profit — Dynamic horizontal bar chart
- Customer Detail Table — Name, Gender, Age, Products per Customer, Sales Count, Quantity — with drill-down
- Profit by Age Category — Young / Adult / Mid Age / Old / Very Old
- Profit by Weekday — Sales distribution across days of the week
| Feature | Details |
|---|---|
| Parameters | Date Level grouping, Top N filter (Products & Customers), Age Range slider |
| Only Relevant Values | Applied on all dropdown filters for cleaner UX |
| Calculated Fields | Age Categories, Weekday extraction, Percentage calculations |
| Trend Line | Applied on Profit by Month chart |
| Dashboard Actions — Navigation | Buttons to navigate between all 3 dashboards |
| Dashboard Actions — Drill-down | Click on Supplier → shows its products with full details |
| Dashboard Actions — Drill-down | Click on Customer → shows purchased products with full details |
| Hierarchy in Text Tables | Supplier → Products / Customer → Purchased Products |
| Filled Map | Geographic profit visualization by US state |
| Consistent Design | Unified green color theme across all dashboards |
- File:
Retail Data.xlsx - Source: Educational dataset used for learning purposes
- Scope: Retail transactions including sales, profit, products, customers, suppliers, and regions
- Tableau Desktop / Tableau Public
- Microsoft Excel (data source)
Ali Elsabaa 📌 ITI Graduate — Power BI Development Track 🔗 Tableau Public Profile