Live Dashboard: Click here to view the interactive Power BI Dashboard 🚀
Linkedin Post: Click here to view the Linkedin Post
AtliQ Hardware is a global manufacturer and distributor of electronic components. While expanding its operations, the company encountered performance setbacks—particularly in the Latin American region—due to limited visibility into real-time business metrics and performance data.
AtliQ struggled with scattered data systems, inconsistent metrics, and delays in performance monitoring. This made it difficult for leadership to:
- Track sales and financial health across regions
- Understand supply chain inefficiencies
- Evaluate the ROI of marketing campaigns
- Make strategic decisions in real time
To empower AtliQ Hardware with real-time, actionable insights across departments by building an integrated and dynamic Power BI solution.
✅ Data Integration: Connected MySQL database to Power BI using native connectors
✅ Data Preparation: Cleaned, validated, and transformed data for accurate reporting
✅ Enhanced Analytics: Created calculated columns and DAX measures
✅ Data Modeling: Designed robust star-schema models for efficient querying
✅ Interactive Dashboards: Built 5 tailored views for different business functions
✅ User Experience: Incorporated bookmarks, page navigation, buttons, and conditional formatting
| View | Description |
|---|---|
| 💶 Finance View | Insights into revenue, profit, and margin trends |
| 📉 Sales View | Region-wise sales performance and YoY growth |
| 🌍 Marketing View | Campaign ROI, leads generated, and engagement rates |
| 🚛 Supply Chain View | Inventory turnover, order cycle time, and logistics analysis |
| 🤵 Executive View | Company-wide summary for leadership decision-making |
- Net Sales
- Gross Margin %
- Net Profit %
- Forecast Accuracy
- YoY Growth
- Top/Bottom Performing Products
- SKU-Level Insights
- Marketing ROI
- 🧩 Data Modeling: Star schema, relationships, fact/dim tables
- 📐 DAX Proficiency: Advanced calculated measures, KPIs
- 🎛️ Power BI UI/UX: Buttons, bookmarks, tooltips, dynamic navigation
- 🎨 Data Visualization: Conditional formatting, drill-through reports
- 🔍 Performance Optimization: Using DAX Studio for query tuning
- Power BI – Data visualization and dashboarding
- MySQL – Backend relational database
- DAX Studio – DAX performance tuning and advanced queries
- Microsoft Excel – Initial data prep and exploration
Bhaskar LinkedIn
Data Enthusiast | Power BI Developer | Aspiring Data Analyst|
If you're a recruiter, data team lead, or fellow data enthusiast interested in this project or future collaboration, feel free to connect!
“Turning data into insights, and insights into action.”