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BlackRoad Content Strategy

Brand Voice

  • Tone: Confident, technical, human
  • Style: Direct > verbose. Code > prose where applicable.
  • Personality: We're building the OS for autonomous AI. Own it.

Content Types

Technical Content

  • Architecture docs in blackroad-infra/
  • API reference auto-generated from OpenAPI specs
  • Agent guides in blackroad-agents/

Marketing Content

  • Landing pages: Cloudflare Pages workers
  • Blog: hosted at blog.blackroad.io
  • Social: Twitter/X, LinkedIn, GitHub

Asset Storage

  • Design tokens: BlackRoad-Media/brand-kit/tokens/
  • Logo files: BlackRoad-Media/brand-kit/logos/
  • Screenshots/demos: Cloudflare R2 blackroad-assets

SEO Strategy

  • Primary keywords: "BlackRoad OS", "AI agent platform", "tokenless AI gateway"
  • Structured data on all pages
  • OpenGraph tags with brand gradient thumbnail