html-swimlane-diagram/examples/mall-marketing-swimlane.html at main · HoKo77/html-swimlane-diagram · GitHub

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<!doctype html>
<html lang="zh-CN">
<head>
  <meta charset="utf-8">
  <meta name="viewport" content="width=device-width, initial-scale=1">
  <title>商城后台营销活动泳道图</title>
  <style>
    :root {
      --blue: #416bb3;
      --blue-dark: #315596;
      --line: #8fb0ee;
      --grid: #6f92d6;
      --paper: #fbfdff;
      --ink: #1f3763;
      --lane-width: 211.25px;
      --phase-width: 70px;
      --header-height: 126px;
    }

    * { box-sizing: border-box; }

    body {
      margin: 0;
      background: #e9eef8;
      color: var(--ink);
      font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", sans-serif;
      overflow: hidden;
    }

    .page {
      width: 100vw;
      height: 100vh;
      overflow: hidden;
    }

    .canvas-shell {
      width: 100vw;
      height: 100vh;
      overflow: auto;
      background: white;
    }

    .sticky-header {
      position: sticky;
      top: 0;
      z-index: 10;
      width: var(--canvas-width);
      height: var(--header-height);
      margin: 0 auto calc(var(--header-height) * -1);
      color: #ffffff;
      font-weight: 700;
      letter-spacing: 0;
      box-shadow: 0 2px 0 rgba(49, 85, 150, 0.35);
    }

    .sticky-title {
      height: 70px;
      display: flex;
      align-items: center;
      padding-left: 22px;
      background: var(--blue);
      font-size: 22px;
    }

    .sticky-lanes {
      height: 56px;
      display: grid;
      grid-template-columns: var(--phase-width) repeat(var(--lane-count), var(--lane-width));
      background: var(--blue-dark);
      border-bottom: 1.25px solid var(--grid);
    }

    .sticky-lanes div {
      display: flex;
      align-items: center;
      justify-content: center;
      border-left: 1.25px solid var(--grid);
      font-size: 15px;
    }

    .sticky-lanes div:last-child { border-right: 1.25px solid var(--grid); }

    svg {
      display: block;
      width: var(--canvas-width);
      height: var(--canvas-height);
      max-width: none;
      margin: 0 auto;
      background: var(--paper);
    }

    .title-band { fill: var(--blue); }
    .lane-head, .phase-head { fill: var(--blue-dark); }
    .phase-fill { fill: #eef4ff; }
    .grid-line {
      stroke: var(--grid);
      stroke-width: 1.25;
      vector-effect: non-scaling-stroke;
    }
    .phase-divider {
      stroke: var(--grid);
      stroke-width: 1.6;
      vector-effect: non-scaling-stroke;
    }
    .node {
      fill: var(--blue);
      stroke: #315a9f;
      stroke-width: 1.2;
      vector-effect: non-scaling-stroke;
    }
    .node.alt { fill: #5f7fbd; }
    .start-end { rx: 24; ry: 24; }
    .diamond {
      fill: #365f9f;
      stroke: #284f8d;
      stroke-width: 1.2;
      vector-effect: non-scaling-stroke;
    }
    .node-text, .head-text, .phase-text, .title-text, .subtitle-text, .link-label {
      font-family: "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", sans-serif;
      letter-spacing: 0;
    }
    .title-text {
      fill: #ffffff;
      font-size: 22px;
      font-weight: 700;
    }
    .subtitle-text {
      fill: #dbe8ff;
      font-size: 12px;
      font-weight: 500;
    }
    .head-text {
      fill: #eef4ff;
      font-size: 15px;
      font-weight: 600;
      text-anchor: middle;
      dominant-baseline: middle;
    }
    .phase-text {
      fill: #eef4ff;
      font-size: 16px;
      font-weight: 700;
      writing-mode: vertical-rl;
      text-orientation: mixed;
      text-anchor: middle;
      dominant-baseline: middle;
    }
    .node-text {
      fill: #ffffff;
      font-size: 13px;
      font-weight: 600;
      text-anchor: middle;
      dominant-baseline: middle;
      pointer-events: none;
    }
    .note-text {
      fill: #476aa8;
      font-size: 12px;
      text-anchor: middle;
      dominant-baseline: middle;
    }
    .link {
      fill: none;
      stroke: var(--line);
      stroke-width: 1.8;
      vector-effect: non-scaling-stroke;
      marker-end: url(#arrow);
    }
    .arrow-head {
      fill: var(--blue);
      stroke: none;
    }
    .link-label {
      fill: #5175ba;
      font-size: 12px;
      text-anchor: middle;
      dominant-baseline: middle;
      paint-order: stroke;
      stroke: var(--paper);
      stroke-width: 5px;
      stroke-linejoin: round;
    }

    @media print {
      body { background: white; overflow: visible; }
      .page, .canvas-shell { width: auto; height: auto; overflow: visible; }
      .sticky-header { display: none; }
      svg { margin: 0; }
    }
  </style>
</head>
<body>
  <main class="page" style="--lane-count: 5; --canvas-width: 1126px; --canvas-height: 1700px;">
    <section class="canvas-shell" aria-label="商城后台营销活动泳道图">
      <header class="sticky-header" aria-hidden="true">
        <div class="sticky-title">商城后台营销活动泳道图</div>
        <div class="sticky-lanes">
          <div>阶段</div>
          <div>营销运营</div>
          <div>商品/库存</div>
          <div>设计/内容</div>
          <div>运营主管</div>
          <div>客服/数据</div>
        </div>
      </header>

      <svg viewBox="0 0 1126 1700" role="img" aria-labelledby="diagram-title">
        <title id="diagram-title">商城后台营销活动泳道图</title>
        <defs>
          <marker id="arrow" markerWidth="10" markerHeight="10" refX="9" refY="5" orient="auto" markerUnits="strokeWidth">
            <path class="arrow-head" d="M 0 0 L 10 5 L 0 10 z"></path>
          </marker>
        </defs>

        <rect class="title-band" x="0" y="0" width="1126" height="70"></rect>
        <text class="title-text" x="22" y="35" dominant-baseline="middle">商城后台营销活动泳道图</text>
        <text class="subtitle-text" x="335" y="35" dominant-baseline="middle">角色泳道；流程基于常见商城后台营销活动默认做法，可按实际组织调整</text>

        <rect class="phase-head" x="0" y="70" width="70" height="56"></rect>
        <rect class="lane-head" x="70" y="70" width="211.25" height="56"></rect>
        <rect class="lane-head" x="281.25" y="70" width="211.25" height="56"></rect>
        <rect class="lane-head" x="492.5" y="70" width="211.25" height="56"></rect>
        <rect class="lane-head" x="703.75" y="70" width="211.25" height="56"></rect>
        <rect class="lane-head" x="915" y="70" width="211" height="56"></rect>
        <text class="head-text" x="35" y="98">阶段</text>
        <text class="head-text" x="175.625" y="98">营销运营</text>
        <text class="head-text" x="386.875" y="98">商品/库存</text>
        <text class="head-text" x="598.125" y="98">设计/内容</text>
        <text class="head-text" x="809.375" y="98">运营主管</text>
        <text class="head-text" x="1020.5" y="98">客服/数据</text>

        <rect class="phase-head" x="0" y="126" width="70" height="260"></rect>
        <rect class="phase-head" x="0" y="386" width="70" height="290"></rect>
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        <rect class="phase-head" x="0" y="986" width="70" height="370"></rect>
        <rect class="phase-head" x="0" y="1356" width="70" height="344"></rect>
        <text class="phase-text" x="35" y="256">策划</text>
        <text class="phase-text" x="35" y="531">配置</text>
        <text class="phase-text" x="35" y="831">审核</text>
        <text class="phase-text" x="35" y="1171">发布</text>
        <text class="phase-text" x="35" y="1528">复盘</text>

        <path class="grid-line" d="M 70 70 V 1700"></path>
        <path class="grid-line" d="M 281.25 70 V 1700"></path>
        <path class="grid-line" d="M 492.5 70 V 1700"></path>
        <path class="grid-line" d="M 703.75 70 V 1700"></path>
        <path class="grid-line" d="M 915 70 V 1700"></path>
        <path class="grid-line" d="M 1126 70 V 1700"></path>
        <path class="grid-line" d="M 0 70 H 1126"></path>
        <path class="grid-line" d="M 0 126 H 1126"></path>
        <path class="phase-divider" d="M 0 386 H 1126"></path>
        <path class="phase-divider" d="M 0 676 H 1126"></path>
        <path class="phase-divider" d="M 0 986 H 1126"></path>
        <path class="phase-divider" d="M 0 1356 H 1126"></path>
        <path class="grid-line" d="M 0 1700 H 1126"></path>

        <rect class="node start-end" x="102.625" y="150" width="146" height="50"></rect>
        <text class="node-text" x="175.625" y="175">活动需求发起</text>

        <rect class="node" x="102.625" y="245" width="146" height="58"></rect>
        <text class="node-text" x="175.625" y="268">
          <tspan x="175.625" dy="0">定义目标</tspan>
          <tspan x="175.625" dy="17">预算与玩法</tspan>
        </text>

        <rect class="node" x="102.625" y="342" width="146" height="58"></rect>
        <text class="node-text" x="175.625" y="365">
          <tspan x="175.625" dy="0">形成活动方案</tspan>
          <tspan x="175.625" dy="17">排期/门槛/券规则</tspan>
        </text>

        <polygon class="diamond" points="386.875,424 456.875,469 386.875,514 316.875,469"></polygon>
        <text class="node-text" x="386.875" y="462">
          <tspan x="386.875" dy="0">商品库存</tspan>
          <tspan x="386.875" dy="17">是否满足?</tspan>
        </text>

        <rect class="node alt" x="102.625" y="444" width="146" height="50"></rect>
        <text class="node-text" x="175.625" y="469">调整商品/库存</text>

        <rect class="node" x="102.625" y="570" width="146" height="58"></rect>
        <text class="node-text" x="175.625" y="593">
          <tspan x="175.625" dy="0">配置活动规则</tspan>
          <tspan x="175.625" dy="17">券/满减/拼团等</tspan>
        </text>

        <rect class="node" x="525.125" y="570" width="146" height="58"></rect>
        <text class="node-text" x="598.125" y="593">
          <tspan x="598.125" dy="0">制作活动素材</tspan>
          <tspan x="598.125" dy="17">会场/商品图/文案</tspan>
        </text>

        <rect class="node" x="736.375" y="720" width="146" height="58"></rect>
        <text class="node-text" x="809.375" y="743">
          <tspan x="809.375" dy="0">提交活动审核</tspan>
          <tspan x="809.375" dy="17">含预算与风险点</tspan>
        </text>

        <polygon class="diamond" points="809.375,840 879.375,885 809.375,930 739.375,885"></polygon>
        <text class="node-text" x="809.375" y="878">
          <tspan x="809.375" dy="0">主管审核</tspan>
          <tspan x="809.375" dy="17">是否通过?</tspan>
        </text>

        <rect class="node alt" x="525.125" y="860" width="146" height="50"></rect>
        <text class="node-text" x="598.125" y="885">按意见修改</text>

        <rect class="node" x="102.625" y="1034" width="146" height="58"></rect>
        <text class="node-text" x="175.625" y="1057">
          <tspan x="175.625" dy="0">发布并预热</tspan>
          <tspan x="175.625" dy="17">定时/渠道/人群</tspan>
        </text>

        <rect class="node" x="947.5" y="1034" width="146" height="58"></rect>
        <text class="node-text" x="1020.5" y="1057">
          <tspan x="1020.5" dy="0">客服准备口径</tspan>
          <tspan x="1020.5" dy="17">FAQ/售后规则</tspan>
        </text>

        <rect class="node" x="947.5" y="1168" width="146" height="58"></rect>
        <text class="node-text" x="1020.5" y="1191">
          <tspan x="1020.5" dy="0">监控数据与反馈</tspan>
          <tspan x="1020.5" dy="17">流量/转化/客诉</tspan>
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          <tspan x="809.375" dy="17">库存/价格/客诉</tspan>
        </text>

        <rect class="node alt" x="525.125" y="1304" width="146" height="50"></rect>
        <text class="node-text" x="598.125" y="1329">调整或暂停活动</text>

        <rect class="node" x="102.625" y="1448" width="146" height="58"></rect>
        <text class="node-text" x="175.625" y="1471">
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          <tspan x="175.625" dy="17">关闭入口/核销检查</tspan>
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        <text class="node-text" x="1020.5" y="1471">
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          <tspan x="1020.5" dy="17">GMV/ROI/留存</tspan>
        </text>

        <rect class="node start-end" x="736.375" y="1582" width="146" height="50"></rect>
        <text class="node-text" x="809.375" y="1607">沉淀复盘与下次策略</text>

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        <text class="link-label" x="250" y="424">重新提交</text>
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        <text class="link-label" x="374" y="548">Y</text>
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        <text class="link-label" x="663" y="806">重新提交</text>
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        <text class="link-label" x="826" y="958">Y</text>
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        <path class="link" d="M 1020.5 1092 V 1168"></path>
        <path class="link" d="M 947.5 1197 H 899 V 1329 H 879.375"></path>
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        <text class="link-label" x="704" y="1316">Y</text>
        <path class="link" d="M 598.125 1304 V 1264 H 809.375 V 1284"></path>
        <text class="link-label" x="690" y="1264">处理后继续</text>
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        <text class="link-label" x="827" y="1418">N</text>
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    </section>
  </main>
  <script>
    window.swimlaneDiagram = window.swimlaneDiagram || { nodes: [], edges: [] };
  </script>
</body>
</html>