+* [Sponsor-Amplified Evangelism](patterns/2-structured/sponsor-amplified-evangelism.md) - *An InnerSource program cannot reach broad, organization-wide awareness through its own team's channels alone. Direct outreach (roadshows, tech talks, a portal) only reaches the people already paying attention. Equip the program's sponsors with a simple, ready-to-share link and a natural cue for when to mention it, and align the program's message to organizational goals already on their agenda, so sponsors amplify the program into meetings and audiences the program team could never reach directly, turning each sponsor into a distribution channel rather than only a funding source.*
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