| name | on-page-content-quality |
|---|---|
| description | Evaluates and improves people-first, helpful content quality. Use when pages are thin, boilerplate, or written primarily for search engines. |
Align content with Google’s helpful content guidance.
- Thin/affiliate templates, AI fluff without value, intent mismatch
Not for: Technical crawl fixes.
- State the query/intent the page should satisfy.
- Check substance: original insight, evidence, completeness vs competitors’ emptiness.
- Remove keyword stuffing and repeated boilerplate.
- Ensure title, H1, and body agree.
- Use
references/content-quality-checklist.md. - Optionally sample text via content script for word-count/structure signals (not a quality oracle).
| Rationalization | Reality |
|---|---|
| "More keywords will cover more queries." | Stuffing harms readability and violates helpful-content guidance. |
| "Thin affiliate pages are fine at scale." | Scaled thin content is a spam/quality risk. |
| "AI draft is good enough to publish." | Human review for accuracy and usefulness is required. |
- Inventing ranking factors not documented by Google
- Skipping verification ("looks fine")
- Advising spammy shortcuts (cloaking, doorways, link schemes)
- Intent stated and satisfied
- Thin/boilerplate issues listed with fixes
- Checklist completed