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config.example.md

Copy this file to config.md and fill in the brackets. This is the whole engine in one place — every other doc references these values.

1. The signer (who can actually buy)

SIGNER_ICP:        [e.g. "owners of 2-10 person agencies"]
SIGNER_PAIN:       [the recurring problem you solve, in their words]
SIGNER_DESIRE:     [the outcome they want]
NOT_A_SIGNER:      [the adjacent role that engages but never signs - name it explicitly]
SIGNER_SIGNALS:    [phrases in a thread title that mean "an owner wrote this"]

Filling in NOT_A_SIGNER is the point of this section. Without it you will build an audience of peers and call it traction.

2. Ponds (which subs get your slots)

POND_A_SIGNERS:      [subs where owners talk. Usually low volume, high comment counts]
POND_B_PERMISSION:   [subs where you have posting permission and reach]
POND_C_CREDIBILITY:  [adjacent technical/community subs]
POND_D_BENCH:        [rotating supply, one probe at a time]
DEAD_SUBS:           [measured <3 posts/day or banned - never propose these again]

3. Voice

ACCOUNT_PERSONA:   [who the account is. NOT your brand voice unless you mean it]
SPELLING:          [-ize or -ise. Pick one, sweep your history, never mix]
MAX_CHARS_THREAD:  800
MAX_CHARS_REPLY:   500
EMOJI_ALLOWED_IN:  [subs where an emoticon reads natural - usually none of the technical ones]
BRAND_VOICE_DOC:   [path to your other-channel voice doc, so it can be explicitly EXCLUDED here]

4. Limits

DAILY_ACTION_TARGET:  [e.g. 5]
DAILY_ACTION_CEILING: [e.g. 8 - a brake, not a goal]
MAX_PER_SUB_PER_DAY:  [e.g. 3]
POST_CADENCE:         [e.g. 1-2 per week, across permission subs]
LINK_CADENCE:         [e.g. max 1-2/week, 24h apart, never the same link in two subs]
DEBT_SLA_HOURS:       24
LOST_AFTER_HOURS:     72

5. Offer ceiling (what you may honestly claim, today)

CAN_SAY:      [only capabilities that exist right now, verifiable]
CANNOT_SAY:   [capabilities on the roadmap. List them so nobody drifts into promising them]
CANONICAL_URLS: [full URLs, re-checked for 301s whenever the site changes]
DISCLOSURE:   [e.g. "I'm the founder of X" - the exact wording]

Re-check CANONICAL_URLS with a status-code sweep after any site restructure. Redirect chains in a pasted link are a small thing that reads as carelessness.

6. Goal and reporting

BUSINESS_GOAL:     [the actual commercial goal and its date]
NORTH_METRIC:      [interlocutors matching SIGNER_ICP - not karma]
CRM_TRIGGERS:      [the exact values that count as attribution from this channel]
REPORT_TO:         [who reads the weekly, and what decision they make with it]