seo(meta): remove em-dash from titles, sharpen /best-time and /compare titles - #40
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The metaTitle tags for /privacy, /contact, /best-time and /compare used an
em-dash separator ("Best Time to Visit — PackedPlaces.com") in the
SEO-visible <title>. Em-dashes are against the house copy rule, and the two
hub titles were also generic. Fixes across en/de/es/fr:
- /best-time: "Best Time to Visit: Crowd Calendars for 700+ Destinations"
(was "Best Time to Visit — PackedPlaces.com"). Descriptive + keyword-rich;
the page is the 729-destination crowd-calendar finder. Count verified from
the live sitemap (729 /destination/ URLs), so "700+" is accurate.
- /compare: "Compare How Crowded Destinations Are, Week by Week"
(was "Compare Crowds — PackedPlaces.com").
- /privacy, /contact: keep brand suffix but with a pipe separator.
- /contact metaDescription (en + de): em-dash replaced with a period.
Title template is "%s" (brand appears once), so no double-brand. No message
keys added or removed; only values changed. Verified: JSON valid for all four
locales, top-level key parity across en/de/es/fr, zero em/en-dash in the new
strings.
Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
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Problem
The
metaTitle(SEO<title>) for/privacy,/contact,/best-timeand/compareused an em-dash separator, e.g.Best Time to Visit — PackedPlaces.com. Em-dashes are against the house copy rule (they read AI-generated) and these are SEO-visible title tags. The two hub titles (/best-time,/compare) were also thin/generic. Flagged in the daily website audit (state 2026-08-30,[L] offen: "Sammel-Fix beim nächsten packedplaces-PR").Change (en/de/es/fr)
Best Time to Visit: Crowd Calendars for 700+ Destinations(wasBest Time to Visit — PackedPlaces.com). Now descriptive and keyword-rich; this page is the crowd-calendar finder over all destinations. The700+count is verified against the live sitemap (729/destination/URLs), so it is accurate, not invented.Compare How Crowded Destinations Are, Week by Week(wasCompare Crowds — PackedPlaces.com).Privacy Policy | PackedPlaces.com).Why it helps reach
/best-timealready picks up impressions for the "best time to visit" head intent (GSC 28d: 31 impressions, pos ~47) but with a generic title. Descriptive, keyword-led titles improve SERP relevance and CTR, and remove an off-brand character from the four hub/utility title tags that show in search results and social unfurls.Verified
%s(brand appears once), so no double-brand.next buildis OOM-limited in this environment (as with prior packedplaces PRs); this is a pure i18n message-value change with unchanged keys, so it cannot affect typecheck/build.Not in scope
Body-copy em-dashes remain in the message files (~40 per locale, in lede/subtitle prose). That is a larger, translation-sensitive sweep; this PR is limited to the SEO-visible meta fields flagged in the audit.
🤖 Generated with Claude Code