diff --git a/config/_default/params.yaml b/config/_default/params.yaml
index c5e2cd9..c17d7df 100644
--- a/config/_default/params.yaml
+++ b/config/_default/params.yaml
@@ -8,3 +8,8 @@ cta:
 # Footer
 footer_logo: "/images/colored-logo.png"
 copyright_text: "© Neurodata Without Borders - All Rights Reserved"
+
+# Search results and link previews, for pages that have no description or
+# image of their own
+description: "Neurodata Without Borders (NWB) is a data standard and software ecosystem for neurophysiology and behavioral data."
+shareImage: "/images/share-card.jpg"
diff --git a/layouts/partials/essentials/head.html b/layouts/partials/essentials/head.html
index a2fcfcc..d8e7dc7 100644
--- a/layouts/partials/essentials/head.html
+++ b/layouts/partials/essentials/head.html
@@ -2,6 +2,7 @@
 <meta charset="UTF-8" />
 <meta http-equiv="X-UA-Compatible" content="IE=edge" />
 <meta name="viewport" content="width=device-width, initial-scale=1.0" />
+{{ partial "essentials/metadata.html" . }}
 
 {{/*  Title  */}}
 <title>{{ if not .IsHome }}{{ .Title | plainify }} -{{ end }}{{ .Site.Title }}</title>
diff --git a/layouts/partials/essentials/metadata.html b/layouts/partials/essentials/metadata.html
new file mode 100644
index 0000000..1058d13
--- /dev/null
+++ b/layouts/partials/essentials/metadata.html
@@ -0,0 +1,54 @@
+{{/*
+  Description and link preview tags.
+
+  The description is the first of these that is set: `description`, `summary`
+  (events) or `subtitle` (news) in the front matter, the start of the page
+  body, then `description` in config/_default/params.yaml.
+
+  The preview image is the page's `image` when it is a PNG or JPEG no wider
+  than 3.3:1. Wider logo strips lose most of their width when a preview crops
+  them, so those pages, like pages with a GIF or with no image, use
+  `shareImage` from the same file.
+*/}}
+{{ $title := site.Title }}
+{{ if and .Title (not .IsHome) }}
+  {{ $title = .Title | plainify | htmlUnescape | replaceRE `\s+` " " }}
+{{ end }}
+
+{{ $description := .Params.description | default .Params.summary | default .Params.subtitle | default .Summary | default site.Params.description }}
+{{ $description = $description | plainify | htmlUnescape | replaceRE `\s+` " " | truncate 200 }}
+{{ $description = trim $description " " }}
+
+{{ $image := site.Params.shareImage | absURL }}
+{{ $largeImage := true }}
+{{ with .Params.image }}
+  {{ if hasPrefix . "http" }}
+    {{ $image = . }}
+  {{ else }}
+    {{ $path := index (split . "#") 0 }}
+    {{ $file := printf "static%s" $path }}
+    {{ if and (findRE `(?i)\.(png|jpe?g)$` $path) (fileExists $file) }}
+      {{ $config := imageConfig $file }}
+      {{ $ratio := div (float $config.Width) $config.Height }}
+      {{ if le $ratio 3.3 }}
+        {{ $image = $path | absURL }}
+        {{ $largeImage = and (ge $ratio 1.5) (ge $config.Width 600) }}
+      {{ end }}
+    {{ end }}
+  {{ end }}
+{{ end }}
+
+<meta name="description" content="{{ $description }}" />
+<meta property="og:site_name" content="{{ site.Title }}" />
+<meta property="og:title" content="{{ $title }}" />
+<meta property="og:description" content="{{ $description }}" />
+<meta property="og:url" content="{{ .Permalink }}" />
+<meta property="og:image" content="{{ $image }}" />
+{{ if and .IsPage (eq .Section "news") }}
+  <meta property="og:type" content="article" />
+  {{ with .Date }}<meta property="article:published_time" content="{{ .Format "2006-01-02T15:04:05Z07:00" }}" />{{ end }}
+{{ else }}
+  <meta property="og:type" content="website" />
+{{ end }}
+{{/*  X reads the Open Graph tags above for everything except the card type.  */}}
+<meta name="twitter:card" content="{{ if $largeImage }}summary_large_image{{ else }}summary{{ end }}" />
diff --git a/static/images/share-card.jpg b/static/images/share-card.jpg
new file mode 100644
index 0000000..401a877
Binary files /dev/null and b/static/images/share-card.jpg differ