@@ -18,8 +18,8 @@ follows [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
     advertising MTTS's MSLP bit sends back when clicked. A command holding a control character is
     written as its text.
   - **Pictures in a figure's cells.** A `Figure` laid out under `LayoutContext.Pictures` reserves the
-    cells its picture takes (its art's, or `PictureCells` for one with none) and marks each row with
-    `PictureCellsMarkup`. In `MarkupFormat.Ansi` such a row is drawn as the picture for a client with
+    cells its picture takes (its art's, or `PictureCells` for one with none) and marks each row with its
+    `ImageMarkup`, `Row` set to a `PictureRow`. In `MarkupFormat.Ansi` such a row is drawn as the picture for a client with
     `KittyGraphics` (Unicode placeholders, the picture sent once per connection), `InlineImages`
     (iTerm2), `Sixel`, or `BlockArt` (half blocks), and as the art otherwise. The rows are the same
     width either way, so a box or a flex row around the figure stays aligned.
@@ -42,8 +42,23 @@ follows [Semantic Versioning](https://semver.org/spec/v2.0.0.html).
   the terminal takes in one sequence (a mebibyte, for iTerm2) is sent in parts where it reads them
   (`MultipartFile`), and a moving one is sent still where it does not.
 
+### Changed
+
+- **A picture is one `ImageMarkup`, laid out or inline.** `PictureCellsMarkup` is gone: a figure's rows
+  carry its `ImageMarkup` with `Row` (a `PictureRow`: which row, how many, how many cells wide), and the
+  serialiser keeps it. MXP, Pueblo, HTML and BBCode write a picture's element once
+  (`ImageMarkup.StartsPicture`): at the start of an inline picture, however many runs its description is
+  in, or on a figure's first row.
+
 ### Fixed
 
+- **A figure's picture reaches MXP, Pueblo and BBCode.** A `Figure` laid out as text marked its picture
+  only for a terminal that draws pictures in its cells, so every other format wrote the art alone and an
+  MXP client was never sent `<IMAGE>`. Its rows (or its `[description]`) now always carry the picture
+  when it has an address: a format with a picture element writes it on the first row and keeps the
+  figure's cells blank, so text beside it stays in its column, and a client that refuses the element, or
+  an HTML policy that refuses `<img>`, reads the art. A terminal without the picture's pixels still writes
+  the art.
 - **A box round a picture fits it in HTML.** The `<img>` of a `Figure` sat on the text baseline,
   leaving a band the height of a descender below it, and the box's side padding left gaps left and
   right but none above. The picture now aligns to the top of its line, and a box whose body is only a
 
@@ -9,7 +9,7 @@ namespace MarkupString.Ansi;
 /// </summary>
 /// <remarks>
 /// Links and pictures are written as the client's <see cref="AnsiOutputOptions.Features"/> allow: a URL link
-/// as OSC 8, a command link as MSLP, a row of a picture's cells (<see cref="PictureCellsMarkup"/>) as the
+/// as OSC 8, a command link as MSLP, a row of a figure's picture (<see cref="ImageMarkup.Row"/>) as the
 /// picture. Without the feature, a link is its text and a picture its text art.
 /// </remarks>
 /// <param name="options">What the client is sent: its colour depth and what else its terminal can do.</param>
@@ -56,7 +56,7 @@ public bool TryEmit(MarkupSet set, ReadOnlySpan<char> body, in EmitContext conte
 		{
 			// The run that starts the row draws all of it; the others in the same row draw nothing, so the row is
 			// as many cells as the text it stands over.
-			if (context.StartsRegion(picture.Cells))
+			if (context.StartsRegion(picture.Image))
 				TerminalPictureWriter.Write(_pictureMethod, picture.Cells, picture.Pixels, effective, _options, core, output);
 		}
 		else
@@ -73,15 +73,16 @@ public bool TryEmit(MarkupSet set, ReadOnlySpan<char> body, in EmitContext conte
 	}
 
 	/// <summary>The picture this run is a row of, when this client draws it and its pixels are to hand.</summary>
-	private (PictureCellsMarkup Cells, TerminalPicture Pixels)? Picture(MarkupSet set)
+	private (ImageMarkup Image, PictureRow Cells, TerminalPicture Pixels)? Picture(MarkupSet set)
 	{
 		if (_pictureMethod == TerminalFeatures.None) return null;
 		for (var i = 0; i < set.Count; i++)
 		{
-			if (set[i] is not PictureCellsMarkup cells) continue;
+			if (set[i] is not ImageMarkup { Row: { } cells } image) continue;
+			// The pixels are looked up by the picture alone: every row of it is the same picture.
 			return TerminalPictureWriter.CanDraw(_pictureMethod, cells)
-				&& _options.Pictures!.TryGetPicture(cells.Image, out var pixels)
-				? (cells, pixels)
+				&& _options.Pictures!.TryGetPicture(image with { Row = null }, out var pixels)
+				? (image, cells, pixels)
 				: null;
 		}
 		return null;
 
@@ -33,15 +33,21 @@ public void Emit(IMarkup markup, ReadOnlySpan<char> body, in EmitContext context
 		ArgumentNullException.ThrowIfNull(output);
 
 		// A bracket would close the tag early, and BBCode has no way to escape one.
-		var source = ((ImageMarkup)markup).Source;
-		if (source.AsSpan().IndexOfAny('[', ']') >= 0)
+		var image = (ImageMarkup)markup;
+		if (image.Source.AsSpan().IndexOfAny('[', ']') >= 0)
 		{
 			output.Write(body);
 			return;
 		}
 
-		output.Write("[img]");
-		output.Write(source);
-		output.Write("[/img]");
+		if (image.StartsPicture(context))
+		{
+			output.Write("[img]");
+			output.Write(image.Source);
+			output.Write("[/img]");
+		}
+
+		// A figure's rows keep their cells, so what is beside the picture stays where it was.
+		if (image.Row is not null) output.Write(new string(' ', DisplayWidth.Of(body)));
 	}
 }
@@ -4,7 +4,7 @@
 namespace MarkupString.Ansi;
 
 /// <summary>
-/// Draws one row of a picture's cells (<see cref="PictureCellsMarkup"/>) in a terminal, in whichever way
+/// Draws one row of a figure's picture (<see cref="PictureRow"/>) in a terminal, in whichever way
 /// <see cref="AnsiOutputOptions.Features"/> says the client draws pictures.
 /// </summary>
 /// <remarks>
@@ -64,7 +64,7 @@ internal static TerminalFeatures Method(TerminalFeatures features) =>
 		: TerminalFeatures.None;
 
 	/// <summary>Whether <paramref name="cells"/> can be drawn by <paramref name="method"/> at all.</summary>
-	internal static bool CanDraw(TerminalFeatures method, PictureCellsMarkup cells) =>
+	internal static bool CanDraw(TerminalFeatures method, PictureRow cells) =>
 		cells.Columns > 0 && cells.Rows > 0 && cells.Row >= 0 && cells.Row < cells.Rows
 		&& (method != TerminalFeatures.KittyGraphics || (cells.Columns <= Diacritics.Length && cells.Rows <= Diacritics.Length));
 
@@ -84,7 +84,7 @@ internal static bool CanDraw(TerminalFeatures method, PictureCellsMarkup cells)
 	/// </param>
 	internal static void Write(
 		TerminalFeatures method,
-		PictureCellsMarkup cells,
+		PictureRow cells,
 		TerminalPicture picture,
 		in AnsiStyle effective,
 		AnsiOutputOptions options,
@@ -111,7 +111,7 @@ internal static void Write(
 	/// its size in cells, since each size is its own virtual placement. 24 bits, so it fits a truecolor
 	/// foreground; never zero, which Kitty reads as no id.
 	/// </summary>
-	internal static uint KittyId(TerminalPicture picture, PictureCellsMarkup cells)
+	internal static uint KittyId(TerminalPicture picture, PictureRow cells)
 	{
 		var hash = 2166136261u;
 		foreach (var c in picture.Key) hash = (hash ^ c) * 16777619u;
@@ -121,7 +121,7 @@ internal static uint KittyId(TerminalPicture picture, PictureCellsMarkup cells)
 		return id == 0 ? 1 : id;
 	}
 
-	private static void WriteKitty(PictureCellsMarkup cells, TerminalPicture picture, in AnsiStyle effective, AnsiOutputOptions options,
+	private static void WriteKitty(PictureRow cells, TerminalPicture picture, in AnsiStyle effective, AnsiOutputOptions options,
 		IBufferWriter<char> output, IBufferWriter<char> ahead)
 	{
 		var id = KittyId(picture, cells);
@@ -243,7 +243,7 @@ private static void AppendKittyChunks(StringBuilder text, ReadOnlySpan<byte> rgb
 	/// down past the picture), comes back up, and draws the picture between a cursor save and restore. Every row
 	/// then steps over the picture's cells (<c>CSI n C</c>) rather than writing spaces that would erase it.
 	/// </summary>
-	private static void WriteOverlay(TerminalFeatures method, PictureCellsMarkup cells, TerminalPicture picture, AnsiOutputOptions options,
+	private static void WriteOverlay(TerminalFeatures method, PictureRow cells, TerminalPicture picture, AnsiOutputOptions options,
 		IBufferWriter<char> output, IBufferWriter<char> ahead)
 	{
 		if (cells.Row == 0)
@@ -330,7 +330,7 @@ private static string EncodeSixel(TerminalPicture picture, OverlayKey key)
 	/// foreground of <c>▀</c>, the lower its background. A transparent half shows the run's own background.
 	/// Every row of the picture is made at once and kept, since the rows are drawn one after another.
 	/// </summary>
-	private static void WriteBlockArt(PictureCellsMarkup cells, TerminalPicture picture, in AnsiStyle effective, AnsiColorDepth depth, IBufferWriter<char> output)
+	private static void WriteBlockArt(PictureRow cells, TerminalPicture picture, in AnsiStyle effective, AnsiColorDepth depth, IBufferWriter<char> output)
 	{
 		var rows = PictureEncodings.GetOrAdd(picture, new BlockKey(cells.Columns, cells.Rows, depth, effective), EncodeBlockArt);
 		output.Write(rows[cells.Row]);
 
@@ -73,9 +73,9 @@ fully. `TerminalFeatures` says what its terminal reads beyond colour:
 | `MovingPictures` | a moving picture played, through Kitty frames or an iTerm2 GIF, rather than its first frame |
 
 Pictures are drawn into the cells a `Figure` reserves when it is laid out for such a reader
-(`LayoutContext.Pictures`, which answers the cells a picture takes). Each row is marked with
-`PictureCellsMarkup` over the figure's text art, so a box, a flex row or a table around it lines up
-whichever way it ends up drawn. The pixels come from the host's `ITerminalPictureSource`: this package
+(`LayoutContext.Pictures`, which answers the cells a picture takes). Each row is marked with the
+figure's `ImageMarkup`, its `Row` saying which row of the picture it is, over the figure's text art, so a
+box, a flex row or a table around it lines up whichever way it ends up drawn. The pixels come from the host's `ITerminalPictureSource`: this package
 neither fetches nor decodes a file. Without the pixels, or without the feature, the row is its art.
 
 - **Kitty** sends the picture once per connection (`a=T,U=1`, a PNG in 4096-byte chunks, `q=2` so
 
@@ -85,14 +85,30 @@ public void Emit(IMarkup markup, ReadOnlySpan<char> body, in EmitContext context
 				return;
 
 			case ImageMarkup image:
-				Write(markup, output, "img", Shape.Void, body, context,
-					("class", "ms-image"),
-					("src", image.Source),
-					("alt", image.Description ?? string.Empty),
-					("width", Number(image.Width)),
-					("height", Number(image.Height)),
-					("data-align", image.Align?.ToString().ToLowerInvariant()));
-				return;
+				{
+					ReadOnlySpan<(string, string?)> attributes =
+					[
+						("class", "ms-image"),
+						("src", image.Source),
+						("alt", image.Description ?? string.Empty),
+						("width", Number(image.Width)),
+						("height", Number(image.Height)),
+						("data-align", image.Align?.ToString().ToLowerInvariant()),
+					];
+
+					// A picture the policy refuses is its text on every run, the rows of a figure's art included.
+					if (Held("img", attributes) is null)
+					{
+						output.Write(body);
+						return;
+					}
+
+					if (image.StartsPicture(context)) Write(markup, output, "img", Shape.Void, body, context, attributes);
+
+					// A figure's rows keep their cells, so what is beside the picture stays where it was.
+					if (image.Row is not null) output.Write(new string(' ', DisplayWidth.Of(body)));
+					return;
+				}
 
 			case PreformattedMarkup:
 				Write(markup, output, "pre", Shape.Wrapping, body, context, ("class", "ms-preformatted"));
@@ -140,23 +156,10 @@ private void Write(
 		in EmitContext context,
 		params ReadOnlySpan<(string Name, string? Value)> attributes)
 	{
-		var written = new HtmlAttribute[Count(attributes)];
-		var next = 0;
-		foreach (var (attribute, value) in attributes)
+		if (Held(name, attributes) is not { } tag)
 		{
-			if (value is not null) written[next++] = new HtmlAttribute(attribute, value);
-		}
-
-		var tag = HtmlMarkup.Tag(name, written);
-		if (policy is not null)
-		{
-			if (policy.Apply(tag) is not { } held)
-			{
-				if (markup is not IPointMarkup) output.Write(body);
-				return;
-			}
-
-			tag = held;
+			if (markup is not IPointMarkup) output.Write(body);
+			return;
 		}
 
 		// One element around the whole stretch this layer covers, however many runs its content is in.
@@ -195,6 +198,20 @@ private void Write(
 		output.Write(">");
 	}
 
+	/// <summary>The element as the policy lets it be written, or null for one it refuses.</summary>
+	private HtmlMarkup? Held(string name, ReadOnlySpan<(string Name, string? Value)> attributes)
+	{
+		var written = new HtmlAttribute[Count(attributes)];
+		var next = 0;
+		foreach (var (attribute, value) in attributes)
+		{
+			if (value is not null) written[next++] = new HtmlAttribute(attribute, value);
+		}
+
+		var tag = HtmlMarkup.Tag(name, written);
+		return policy is null ? tag : policy.Apply(tag);
+	}
+
 	private static int Count(ReadOnlySpan<(string Name, string? Value)> attributes)
 	{
 		var count = 0;
 
@@ -60,13 +60,19 @@ public void Emit(IMarkup markup, ReadOnlySpan<char> body, in EmitContext context
 						return;
 					}
 
-					var (file, directory) = Split(image.Source);
-					tag.Open("IMAGE").Positional(file)
-						.Named("URL", directory)
-						.Named("W", image.Width)
-						.Named("H", image.Height)
-						.Named("ALIGN", image.Align?.ToString().ToUpperInvariant())
-						.Close();
+					if (image.StartsPicture(context))
+					{
+						var (file, directory) = Split(image.Source);
+						tag.Open("IMAGE").Positional(file)
+							.Named("URL", directory)
+							.Named("W", image.Width)
+							.Named("H", image.Height)
+							.Named("ALIGN", image.Align?.ToString().ToUpperInvariant())
+							.Close();
+					}
+
+					// A figure's rows keep their cells, so what is beside the picture stays where it was.
+					if (image.Row is not null) output.Write(new string(' ', DisplayWidth.Of(body)));
 					return;
 				}
 
 
@@ -56,6 +56,7 @@ written. Asking belongs to the telnet layer, and the answer to one connection.
 | `MarkupText.Music(source, volume, repeats, continues)` | `<MUSIC file V= L= C=1 U=>` |
 | `MarkupText.StopSound(channel)` | `<SOUND Off>`, `<MUSIC Off>` |
 | `MarkupText.Image(source, description, width, height, align)` | `<IMAGE file URL= W= H= ALIGN=>` |
+| a laid-out `Figure` | `<IMAGE file URL=>` on its first row, its other cells blank |
 | `MarkupText.Pane(content, name, title)` | `<FRAME name TITLE=><DEST name>content</DEST>` |
 | `MarkupText.ExpireLinks(group)` | `<EXPIRE group>` |
 | `MarkupText.Relocate(host, port, quiet)` | `<RELOCATE host port QUIET>` |
 
@@ -63,12 +63,18 @@ public void Emit(IMarkup markup, ReadOnlySpan<char> body, in EmitContext context
 				return;
 
 			case ImageMarkup image:
-				Tag(output, "img",
-					("src", image.Source),
-					("alt", image.Description ?? string.Empty),
-					("width", image.Width?.ToString(CultureInfo.InvariantCulture)),
-					("height", image.Height?.ToString(CultureInfo.InvariantCulture)),
-					("align", image.Align?.ToString().ToLowerInvariant()));
+				if (image.StartsPicture(context))
+				{
+					Tag(output, "img",
+						("src", image.Source),
+						("alt", image.Description ?? string.Empty),
+						("width", image.Width?.ToString(CultureInfo.InvariantCulture)),
+						("height", image.Height?.ToString(CultureInfo.InvariantCulture)),
+						("align", image.Align?.ToString().ToLowerInvariant()));
+				}
+
+				// A figure's rows keep their cells, so what is beside the picture stays where it was.
+				if (image.Row is not null) output.Write(new string(' ', DisplayWidth.Of(body)));
 				return;
 
 			case PreformattedMarkup:
 
@@ -104,7 +104,7 @@ public async Task AFigureForAReaderWithPicturesMarksEachRowOfItsArt()
 		var laid = Laid(figure, 20);
 
 		await Assert.That(laid.ToPlainText()).IsEqualTo(BlockLayout.Build(figure, 20).ToPlainText());
-		var rows = laid.Runs.SelectMany(run => run.Markups).OfType<PictureCellsMarkup>().Distinct().ToArray();
+		var rows = laid.Runs.SelectMany(run => run.Markups).OfType<ImageMarkup>().Select(image => image.Row!.Value).Distinct().ToArray();
 		await Assert.That(rows.Select(r => (r.Row, r.Rows, r.Columns))).IsEquivalentTo(new[] { (0, 2, 7), (1, 2, 7) });
 	}
 
@@ -118,14 +118,22 @@ public async Task AFigureWithNoArtReservesTheCellsItIsGiven()
 		await Assert.That(lines.Select(l => l.TrimEnd())).IsEquivalentTo(new[] { "", "[A cat]", "" });
 	}
 
+	/// <summary>
+	/// A reader who gets no picture still has it marked on the art's rows, for a format that writes it as an
+	/// element of its own; the cells are the art's and the text is the art.
+	/// </summary>
 	[Test]
 	public async Task AFigureIsItsArtWhenTheReaderGetsNoPicture()
 	{
 		var figure = new Figure(Cat, MarkupText.Plain("=^.^="));
 
 		var laid = BlockLayout.Build(figure, 20, context: new LayoutContext { Pictures = (_, _) => null });
 
-		await Assert.That(laid.Runs.SelectMany(run => run.Markups).OfType<PictureCellsMarkup>()).IsEmpty();
+		await Assert.That(laid.ToPlainText().TrimEnd()).IsEqualTo("=^.^=");
+		await Assert.That(laid.Runs.SelectMany(run => run.Markups).OfType<ImageMarkup>().Select(image => image.Row))
+			.IsEquivalentTo(new PictureRow?[] { new PictureRow(0, 1, 5) });
+		await Assert.That(RenderString(laid, new AnsiOutputOptions(Features: TerminalFeatures.KittyGraphics) { Pictures = new Source(null) }).TrimEnd())
+			.IsEqualTo("=^.^=");
 	}
 
 	[Test]