needs.md

copyright	years 2015, 2021
lastupdated	2021-03-10
subcollection	personality-insights

{:shortdesc: .shortdesc} {:external: target="_blank" .external} {:tip: .tip} {:important: .important} {:note: .note} {:deprecated: .deprecated} {:pre: .pre} {:codeblock: .codeblock} {:screen: .screen} {:javascript: .ph data-hd-programlang='javascript'} {:java: .ph data-hd-programlang='java'} {:python: .ph data-hd-programlang='python'} {:swift: .ph data-hd-programlang='swift'}

Needs

{: #needs}

{{site.data.keyword.personalityinsightsfull}} is discontinued. Existing instances are supported until 1 December 2021, but as of 1 December 2020, you cannot create new instances. Any instance that exists on 1 December 2021 will be deleted.

No direct replacement exists for {{site.data.keyword.personalityinsightsshort}}. However, you can consider using {{site.data.keyword.nlufull}} on {{site.data.keyword.cloud}} as part of a replacement analytic workflow for your {{site.data.keyword.personalityinsightsshort}} use cases. You can use {{site.data.keyword.nlushort}} to extract data and insights from text, such as keywords, categories, sentiment, emotion, and syntax. For more information about the personality models in Personality Insights, see The science behind the service. {: deprecated}

Needs describe at a high level those aspects of a product that are likely to resonate with the author of the input text. The following table describes the twelve needs that the service evaluates. {: shortdesc}

A score above the mean of 0.5 indicates a greater than average tendency for a characteristic. A score at or above 0.75 indicates readily discernible aspects of the characteristic; such scores are considered high. For more information, see Percentiles for personality characteristics.

Need	Individuals who score high...
Excitement	Want to get out there and live life, have upbeat emotions, and want to have fun.
Harmony	Appreciate other people, their viewpoints, and their feelings.
Curiosity	Have a desire to discover, find out, and grow.
Ideal	Desire perfection and a sense of community.
Closeness	Relish being connected to family and setting up a home.
Self-expression	Enjoy discovering and asserting their own identities.
Liberty	Have a desire for fashion and new things, as well as the need for escape.
Love	Enjoy social contact, whether one-to-one or one-to-many. Any brand that is involved in bringing people together taps this need.
Practicality	Have a desire to get the job done, a desire for skill and efficiency, which can include physical expression and experience.
Stability	Seek equivalence in the physical world. They favor the sensible,the tried and tested.
Challenge	Have an urge to achieve, to succeed, and to take on challenges.
Structure	Exhibit groundedness and a desire to hold things together. They need things to be well organized and under control.
{: caption="Table 1. Needs"}