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Rate limits for the Thoughtly public API. Limits are uniform across plans
(per-key) and a 429 response indicates throttling.
sources:
- https://docs.thoughtly.com/developers
- https://docs.thoughtly.com/api-reference
responseCodes:
throttled: 429
quotaExceeded: 429
algorithm: fixed-window
limits:
- tier: All API keys
surface: REST API
rpm: 100
description: 100 requests per minute per API key across all endpoints.
retry:
webhookDelivery: Thoughtly does NOT auto-retry failed webhook deliveries. A 429 from a subscriber URL is retried once, respecting the Retry-After header.
guidance:
- Apply exponential backoff on 429 responses.
- Use Automations + Audiences for high-volume outbound campaigns rather than tight per-contact loops.