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SaaS-Executive-Finance-Dashboard

Interactive two-page Power BI executive application analyzing SaaS financial metrics (MRR, Churn, and Overhead Expense Allocations) using star-schema modeling and advanced filter-aware DAX code.

SaaS Executive Financial Performance Dashboard

An end-to-end business intelligence application developed in Power BI Desktop to analyze enterprise SaaS recurring revenue vectors, churn dynamics, and proportional operational cost frameworks.

📊 Dashboard Architecture & Preview

SaaS Executive Dashboard Preview

A full, high-fidelity presentation deck detailing both executive summary and granular transactional tables is available in the Project Presentation PDF file.

🛠️ Key Technical Implementations

  • Star-Schema Relational Modeling: Built a clean relational data model linking independent transactional tables (Fact_Subscriptions & Fact_Expenses) through a custom dynamic DAX Calendar dimension table featuring bidirectional cross-filtering mechanics.
  • Advanced DAX Metrics: Engineered filter-aware calculations for dynamic Time-Intelligence Monthly Recurring Revenue (MRR), conditional Churn Rate tracking, and a dynamic overhead allocation matrix utilizing DIVIDE and ALL functions to prevent zero-revenue errors.
  • User-Centric Application Layout: Deployed synchronized cross-page button navigators, customized conditional data matrices, and an integrated automated filter-reset macro action button.

🧮 Core DAX Architecture Snippets

Dynamic Expense Revenue-Share Allocation

Dynamic Expense Allocation = 
VAR TotalCompanyMRR = CALCULATE([MRR], ALL(dim_customers[Segment]))
VAR SegmentRevenueShare = DIVIDE([MRR], TotalCompanyMRR, 0)
VAR TotalExpenses = SUM(Fact_Expenses[Amount])
RETURN
IF(
    ISBLANK([MRR]) || [MRR] = 0,
    0,
    TotalExpenses * SegmentRevenueShare
)

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Interactive two-page Power BI executive application analyzing SaaS financial metrics (MRR, Churn, and Overhead Expense Allocations) using star-schema modeling and advanced filter-aware DAX code.

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