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updated antiwork and carnivore diet eng
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‎en/projects/anti-work-memes/index.html‎

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<div class="title">I comandamenti delle Tradwife</div>
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<a class="projects-list__item" href="/it/projects/carnivore-diet">
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<a class="projects-list__item" href="/en/projects/carnivore-diet">
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<img class="projects-list__image" src="/assets/icon-carnivore.png" alt="CARNIVORE DIET" />
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<div class="projects-list__text">
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<div class="category">CARNIVORE DIET</div>

‎en/projects/carnivore-diet/index.html‎

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<!doctype html>
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<html lang="en">
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<head>
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<meta charset="UTF-8" />
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<meta name="viewport" content="width=device-width, initial-scale=1" />
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<title>Carnivore Diet - Stream Beef Vibes</title>
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<meta
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name="description"
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content="The Ultimate Diet: an archive of claims about the carnivore diet and related rhetorical mechanisms transcribed from YouTube and TikTok"
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/>
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<meta property="og:title" content="Carnivore Diet - Stream Beef Vibes" />
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<meta
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property="og:description"
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content="The Ultimate Diet: an archive of claims about the carnivore diet and related rhetorical mechanisms transcribed from YouTube and TikTok"
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/>
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<meta property="og:type" content="article" />
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<meta
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property="og:url"
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content="https://streambeefvibes.densitydesign.org/en/projects/carnivore-diet/"
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/>
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<meta
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property="og:image"
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content="https://streambeefvibes.densitydesign.org/assets/cover.png"
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/>
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<meta property="og:image:alt" content="Stream Beef Vibes cover" />
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<meta property="og:site_name" content="Stream Beef Vibes" />
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<meta property="og:locale" content="en_US" />
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<meta property="og:locale:alternate" content="it_IT" />
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<meta name="twitter:card" content="summary_large_image" />
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<meta name="twitter:title" content="Carnivore Diet - Stream Beef Vibes" />
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<meta
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name="twitter:description"
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content="The Ultimate Diet: an archive of claims about the carnivore diet and related rhetorical mechanisms transcribed from YouTube and TikTok"
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/>
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<meta
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name="twitter:image"
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content="https://streambeefvibes.densitydesign.org/assets/cover.png"
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/>
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<link rel="icon" type="image/gif" href="../../../assets/favicon.gif" />
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<link rel="stylesheet" href="../../../assets/site.css" />
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</head>
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<body>
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<nav class="site-nav">
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<div class="site-nav__inner">
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<a href="/en/index.html" class="site-nav__brand">Stream Beef Vibes</a>
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<input type="checkbox" id="site-nav-toggle" class="site-nav__toggle" />
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for="site-nav-toggle"
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aria-label="Open menu"
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>
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<span></span>
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</label>
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<div class="site-nav__menu">
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<div class="site-nav__links">
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<div class="site-nav__item">
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<a class="site-nav__link" href="#projects">Projects</a>
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</div>
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<div class="site-nav__item">
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<a
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class="site-nav__link"
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href="https://www.eventbrite.it/e/opening-stream-beef-vibes-tickets-1981339481726?aff=oddtdtcreator"
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target="_blank"
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rel="noopener noreferrer"
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>Eventbrite
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<svg
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xmlns="http://www.w3.org/2000/svg"
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>
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d="M4.715 6.542 3.343 7.914a3 3 0 1 0 4.243 4.243l1.828-1.829A3 3 0 0 0 8.586 5.5L8 6.086a1 1 0 0 0-.154.199 2 2 0 0 1 .861 3.337L6.88 11.45a2 2 0 1 1-2.83-2.83l.793-.792a4 4 0 0 1-.128-1.287z"
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></path>
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<path
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d="M6.586 4.672A3 3 0 0 0 7.414 9.5l.775-.776a2 2 0 0 1-.896-3.346L9.12 3.55a2 2 0 1 1 2.83 2.83l-.793.792c.112.42.155.855.128 1.287l1.372-1.372a3 3 0 1 0-4.243-4.243z"
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></path></svg
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></a>
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</div>
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</div>
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</div>
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<div class="site-nav__lang" aria-label="Language selector">
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<a href="/it/projects/carnivore-diet">IT</a>
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<span aria-hidden="true">|</span>
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<a href="/en/projects/carnivore-diet" aria-current="true">EN</a>
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</div>
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</div>
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</nav>
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<main class="project-page project-page--it">
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<section class="project-intro">
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<div class="project-grid">
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<div class="project-intro__text">
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<img
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class="project-title-image"
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src="../../../it/projects/carnivore-diet/assets/title_carnivore.png"
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alt="The ultimate diet"
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/>
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<p class="project-subtitle">
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An archive of claims about the carnivore diet and related
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rhetorical mechanisms, transcribed from YouTube and TikTok
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</p>
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</div>
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<img
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class="project-placeholder project-placeholder--hero"
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src="../../../it/projects/carnivore-diet/assets/icon-big.png"
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alt="Carnivore Diet project image"
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/>
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</div>
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</section>
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<section class="project-gallery">
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<div class="project-grid project-grid--gallery">
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<img
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class="project-placeholder project-placeholder--square"
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src="../../../it/projects/carnivore-diet/assets/carnivore-diet.png"
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alt="Project image"
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/>
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<img
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class="project-placeholder project-placeholder--square"
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src="../../../it/projects/carnivore-diet/assets/carnivore-diet-1.png"
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alt="Project image"
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/>
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<img
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class="project-placeholder project-placeholder--square"
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src="../../../it/projects/carnivore-diet/assets/carnivore-diet-2.png"
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alt="Project image"
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/>
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<div class="project-authors">
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<p class="project-authors__label">Authors</p>
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<p>Bissoli Miriam</p>
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<p>Figueiredo Alice Caeiro</p>
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<p>Capano Federica</p>
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<p>Torres Polanco Valeria</p>
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<p>Pustizzi Anna</p>
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<p>Spadaro Tommaso</p>
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<p>Stupai Victoria</p>
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</div>
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</div>
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</section>
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<section class="project-section">
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<div class="project-grid">
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<div class="project-section__label">Introduction</div>
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<div class="project-section__text">
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<p>
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The project consists of 6 catalogs that organize video
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transcriptions from supporters of the carnivore diet on YouTube
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and TikTok into 6 rhetorical mechanisms. Rhetorical mechanisms
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are recurring patterns in this kind of discourse—such as common
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themes or figures of speech—used to build the credibility of the
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carnivore diet despite its fallacious nature. Some transcriptions
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are paired with headphones that play edited audio excerpts from
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the original videos.
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</p>
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<p>
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The transcriptions were collected from TikTok (67 videos) and
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YouTube (30 videos), selecting the most engaging content (higher
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likes, comments, saves, and shares) between July 2018 and
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September 2025. Starting from 422 videos, transcriptions were
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collected manually and classified into six rhetorical mechanisms.
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</p>
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<p>
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Within each catalog, transcriptions are sorted by recurring themes
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and words. Some entries also include modified audio clips. The
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project includes an evaluation moment: on the second table, a
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panel presents rhetorical mechanisms as frames in which users can
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place provided claims after identifying the corresponding
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mechanism.
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</p>
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</div>
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<h2 class="project-section__title">Data design</h2>
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<div class="project-section__label">Data collection</div>
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<div class="project-section__text">
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<p>
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The project focuses on the persuasive power of language. For this
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reason, most of the work was centered on text extraction,
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categorization, and organization.
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</p>
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<p>
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We analyzed each video to identify moments where supporters made
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statements about the diet and transcribed those statements
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directly from the videos, starting from YouTube's automatic
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transcripts and refining them with Google Gemini, or manually
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transcribing shorter videos.
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</p>
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<p>
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To organize content in the catalogs, we returned to the previously
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mentioned transcriptions, selected recurring words, developed
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thematic tags, and used these tags to classify each transcription
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within each mechanism.
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</p>
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<p>
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We focused on language's persuasive capacities. For this reason,
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in visualizing our findings we did not optimize content into
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charts, models, and similar formats; instead, we developed a
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text-based project. Statements maintain a form very close to their
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raw state, extracted from real voices.
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</p>
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<p>
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We created a different sheet for each rhetorical style,
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structuring each sheet into columns dedicated to specific
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information (author, channel, statement, year, etc.). The catalog
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was designed using Adobe InDesign data merge.
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</p>
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</div>
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<div class="project-section__label">Audio track extraction</div>
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<div class="project-section__text">
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<p>
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For audio sampling, we collected video transcriptions and used an
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LLM to identify moments where specific claims were made.
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Afterwards, we extracted specific audio fragments directly from the
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source videos. In this way, people can listen to the rhetoric
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through corresponding headphones connected to SD cards via an
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Arduino board.
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</p>
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</div>
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<h2 class="project-section__title">Artifact design</h2>
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<div class="project-section__text">
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<p>
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Visually, the exhibition setup of the artifact recalls the
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aesthetic of a butcher shop. Each rhetorical mechanism is
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associated with a corresponding type of meat, and we included
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plastic materials and a metal grid that reference this visual
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language.
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</p>
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<p>
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Finally, we tested different spatial arrangements through sketches
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and 3D modeling to identify the best way to guide users in
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reading, listening, and classification tasks using the catalog,
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headphones, and interactive panel.
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</p>
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</div>
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</div>
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</section>
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</main>
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<div
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id="projects"
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class="projects-overlay"
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role="dialog"
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aria-modal="true"
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aria-labelledby="projects-title"
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>
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<div class="projects-overlay__panel">
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<div class="projects-overlay__header">
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<div id="projects-title" class="projects-overlay__title">Projects</div>
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<a href="#" class="projects-overlay__close" aria-label="Close">×</a>
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</div>
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<div class="projects-list">
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<a class="projects-list__item" href="/it/projects/tradwife">
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<img class="projects-list__image" src="/assets/icon-tradwife.png" alt="Tradwife" />
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<div class="projects-list__text">
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<div class="category">Tradwife</div>
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<div class="title">I comandamenti delle Tradwife</div>
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</div>
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</a>
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<a class="projects-list__item" href="/en/projects/carnivore-diet">
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<img class="projects-list__image" src="/assets/icon-carnivore.png" alt="CARNIVORE DIET" />
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<div class="projects-list__text">
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<div class="category">CARNIVORE DIET</div>
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<div class="title">The Ultimate Diet</div>
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</div>
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</a>
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<a class="projects-list__item" href="/it/projects/ozempic">
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<img class="projects-list__image" src="/assets/icon-ozempic.png" alt="Ozempic" />
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<div class="projects-list__text">
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<div class="category">Ozempic</div>
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<div class="title">Credibility-performing strategies in OzempicTikTok content</div>
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</div>
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</a>
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<a class="projects-list__item" href="/it/projects/gymbro">
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<img class="projects-list__image" src="/assets/icon-gymbro.png" alt="GYMBRO" />
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<div class="projects-list__text">
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<div class="category">GYMBRO</div>
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<div class="title">Pumping politics</div>
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</div>
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</a>
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<a class="projects-list__item" href="/it/projects/cleangirl">
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<img class="projects-list__image" src="/assets/icon-cleangirl.png" alt="CLEANGIRL" />
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<div class="projects-list__text">
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<div class="category">CLEANGIRL</div>
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<div class="title">Not clean enough</div>
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</div>
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</a>
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<a class="projects-list__item" href="/en/projects/anti-work-memes">
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<img class="projects-list__image" src="/assets/icon-antiwork.png" alt="ANTI-WORK MEMES" />
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<div class="projects-list__text">
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<div class="category">ANTI-WORK MEMES</div>
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<div class="title">Anatomy of anti-work memes</div>
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</div>
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</a>
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<a class="projects-list__item" href="/it/projects/mukbang">
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<img class="projects-list__image" src="/assets/icon-mikbang.png" alt="MUKBANG" />
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<div class="projects-list__text">
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<div class="category">MUKBANG</div>
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<div class="title">Mangiare con gli occhi</div>
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</div>
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</a>
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<a class="projects-list__item" href="/it/projects/ai-slop">
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<img class="projects-list__image" src="/assets/icon-aislop.png" alt="AI slop" />
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<div class="projects-list__text">
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<div class="category">AI slop</div>
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<div class="title">Realtà (Non)Renderizzata</div>
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</div>
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</a>
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</div>
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</div>
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</div>
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</body>
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</html>

‎it/projects/carnivore-diet/index.html‎

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<div class="site-nav__lang" aria-label="Selettore lingua">
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<a href="/index.html" aria-current="true">IT</a>
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<a href="/it/projects/carnivore-diet" aria-current="true">IT</a>
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<span aria-hidden="true">|</span>
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<a href="/en/index.html">EN</a>
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<a href="/en/projects/carnivore-diet">EN</a>
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</div>
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</div>
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</nav>

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