I'm a content and SEO professional working mainly on B2B SaaS, technical content, and practical content workflows.
As Head of Content at Outscraper, my work covers search research, product and technical writing, internal linking, editorial processes, structured data, and improving how content moves from research to publication.
I'm also learning how to become more technically capable in my own work. I document what I learn while using GitHub, APIs, AI-assisted workflows, Vercel, data projects, and small tools built to solve real content problems.
- B2B SaaS SEO: Search research, content strategy, topical coverage, internal linking, and content optimization.
- Technical Writing: Tutorials, product documentation, workflow-based articles, API-related content, and data-focused guides.
- Content Systems: Editorial workflows, publishing processes, content operations, and repeatable SEO systems.
- Data Workflows: Business data, enrichment, structured datasets, directories, and lead research workflows.
- AI-Assisted Workflows: Using AI to support research, writing, technical experimentation, automation, and content production.
- Head of Content - Outscraper: SEO and technical content around Google Maps data, business data, APIs, lead generation, enrichment, directories, and related workflows.
- Technical Writer - Targetron: B2B prospecting, lead research, content strategy, and knowledge catalog projects.
- Journalism & Content: Former co-founder of a Philippine-based news website with extensive experience in online publishing and independent journalism.
- SEO Strategy: Practical experience with information gain, topical authority, E-E-A-T, search intent, internal linking, and content differentiation.
A structured knowledge-catalog workflow for organizing and reviewing Targetron's public content, products, positioning, and related information.
A technical content and site-inventory project for organizing Outscraper's public pages, sitemap data, content types, and knowledge assets.
A practical SEO planning tool designed around answer-focused content structure, search intent, article planning, and editorial workflows.
A lightweight content tool for turning product features and value propositions into clearer benefit-focused headlines.
A directory project built from structured business data, including normalization, category mapping, filtering, clinic detail pages, and public/private data separation.
My portfolio at edumbao.com, where I document my work across B2B SaaS SEO, technical writing, content systems, technical projects, and practical experiments.
- Google Analytics 4
- Google Search Console
- SEO research and content audits
- Internal linking
- Search intent analysis
- Content performance analysis
- WordPress
- Elementor
- Medium
- Substack
- Markdown
- Editorial workflows
- Technical documentation
- ChatGPT
- Claude
- Gemini
- Perplexity
- AI-assisted research
- Prompt-based workflows
- Content analysis
- Git
- GitHub
- GitHub Desktop
- VS Code
- Vercel
- APIs
- JSON
- CSV
- HTML
- CSS
- Python
- Streamlit
- n8n
I'm continuing to build practical technical skills through real projects rather than trying to become a traditional software developer.
My current focus includes:
- Working more confidently with Git and GitHub
- Understanding APIs and structured data
- Building small tools for SEO and content workflows
- Working with JSON and CSV datasets
- Deploying projects with Vercel
- Using AI-assisted development workflows
- Connecting content strategy with technical implementation
- Documenting repeatable workflows for non-developers
I write about practical SEO, technical writing, AI-assisted workflows, APIs, data, content systems, GitHub, Vercel, and what I learn while building.
- Substack: Surviving SEO with Ed Umbao
- Medium: edumbao.medium.com
- Website: edumbao.com
- Website: edumbao.com
- GitHub: github.com/edumbao
- LinkedIn: linkedin.com/in/ed-umbao
- Substack: Surviving SEO with Ed Umbao
- Medium: edumbao.medium.com
- X / Twitter: @edmundumbao