diff --git a/ab-testing/abTests.ts b/ab-testing/abTests.ts
index 913dbd4a226..1f336f8fb9f 100644
--- a/ab-testing/abTests.ts
+++ b/ab-testing/abTests.ts
@@ -44,6 +44,18 @@ const ABTests: ABTest[] = [
 		groups: ["control", "variant"],
 		shouldForceMetricsCollection: true,
 	},
+	{
+		name: "thefilter-product-element",
+		description:
+			"A hold back test to measure uplift of the product element",
+		owners: ["thefilter.dev@guardian.co.uk"],
+		status: "ON",
+		expirationDate: "2025-12-30",
+		type: "server",
+		audienceSize: 0 / 100,
+		groups: ["control", "variant"],
+		shouldForceMetricsCollection: false,
+	},
 ];
 
 const activeABtests = ABTests.filter((test) => test.status === "ON");
diff --git a/ab-testing/types.ts b/ab-testing/types.ts
index dfbfab8dc2e..8502128c9a5 100644
--- a/ab-testing/types.ts
+++ b/ab-testing/types.ts
@@ -4,7 +4,7 @@ type AudienceSpace = Map<string, FastlyTestParams>;
 
 type AllSpace = Map<string, FastlyTestParams[]>;
 
-type Team = "commercial" | "webex";
+type Team = "commercial" | "webex" | "thefilter";
 
 type TestName = `${Team}-${string}`;
 
diff --git a/dotcom-rendering/docs/development/ab-testing-in-dcr.md b/dotcom-rendering/docs/development/ab-testing-in-dcr.md
index 69262a3ba3e..d2772e3df03 100644
--- a/dotcom-rendering/docs/development/ab-testing-in-dcr.md
+++ b/dotcom-rendering/docs/development/ab-testing-in-dcr.md
@@ -119,7 +119,7 @@ When your PR is merged, the A/B test will be automatically deployed to Fastly an
 
 #### Naming Conventions
 
-A/B tests should be prefixed with the team associated with the test, for example `webex-example-test`. This helps to identify the team responsible for the test and is enforce by typescript validation, you can inspect & edit the allowed team name definitions [here](https://github.com/guardian/dotcom-rendering/blob/main/ab-testing/types.ts#L9).
+A/B tests should be prefixed with the team associated with the test, for example `webex-example-test`. This helps to identify the team responsible for the test and is enforced by typescript validation, you can inspect & edit the allowed team name definitions [here](https://github.com/guardian/dotcom-rendering/blob/main/ab-testing/types.ts#L9).
 
 #### Test Size and Groups
 
@@ -135,7 +135,7 @@ All requests are processed by Fastly at the edge, however, A/B testing of server
 
 Ensure that the `type` field is set to either `client` or `server` to indicate the type of test so that server side tests can be cached correctly, and client side tests are not splitting the cache unnecessarily.
 
-There's a limit of the number of concurrent server-side tests that can be run, enforce by the validation script, so it's important to use client-side tests where possible.
+There's a limit of the number of concurrent server-side tests that can be run, enforced by the validation script, so it's important to use client-side tests where possible.
 
 #### Test Expiration
 
@@ -178,13 +178,13 @@ const someComponent = () => {
 	const abTests = useBetaAB();
 
 	// Am I in the test at all?
-	const isInTest = abTests?.isUserInTest('AbTestTest') ?? false;
+	const isInTest = abTests?.isUserInTest('webex-example-test') ?? false;
 
 	const isInControlGroup =
-		(abTests?.isUserInTestGroup('AbTestTest', 'control') ?? false);
+		(abTests?.isUserInTestGroup('webex-example-test', 'control') ?? false);
 
 	const isInVariantGroup =
-	abTests?.isUserInTestGroup('AbTestTest', 'variant') ?? false;
+	abTests?.isUserInTestGroup('webex-example-test', 'variant') ?? false;
 
 	if (isInControlGroup) {
 		return (
@@ -223,16 +223,16 @@ const abTests = useBetaAB();
 // Get all of the user's server/client-side A/B test participations
 const abTestParticipations = abTests?.getParticipations(); // EG. { commercial-dev-client-side-test: 'variant', commercial-dev-server-side-test: 'variant' }
 
-// Is user in the AbTestTest test (any cohort)
-const isInTest = abTests?.isUserInTest('AbTestTest') ?? false;
+// Is user in the webex-example-test test (any cohort)
+const isInTest = abTests?.isUserInTest('webex-example-test') ?? false;
 
-// Is user in the AbTestTest test (control cohort)
+// Is user in the webex-example-test test (control cohort)
 const isInControlGroup =
-	abTests?.isUserInTestGroup('AbTestTest', 'control') ?? false;
+	abTests?.isUserInTestGroup('webex-example-test', 'control') ?? false;
 
-// Is user in the AbTestTest test (variant cohort)
+// Is user in the webex-example-test test (variant cohort)
 const isInVariantGroup =
-	abTests?.isUserInTestGroup('AbTestTest', 'variant') ?? false;
+	abTests?.isUserInTestGroup('webex-example-test', 'variant') ?? false;
 ```
 
 #### On the Client
diff --git a/dotcom-rendering/src/components/ProductElement.tsx b/dotcom-rendering/src/components/ProductElement.tsx
index 7a465580254..c15397e68e5 100644
--- a/dotcom-rendering/src/components/ProductElement.tsx
+++ b/dotcom-rendering/src/components/ProductElement.tsx
@@ -4,6 +4,7 @@ import type { ReactNode } from 'react';
 import type { ArticleFormat } from '../lib/articleFormat';
 import { parseHtml } from '../lib/domUtils';
 import type { NestedArticleElement } from '../lib/renderElement';
+import { useBetaAB } from '../lib/useAB';
 import type { ProductBlockElement } from '../types/content';
 import { ProductCardInline } from './ProductCardInline';
 import { ProductCardLeftCol } from './ProductCardLeftCol';
@@ -39,12 +40,22 @@ export const ProductElement = ({
 	format: ArticleFormat;
 	shouldShowLeftColCard: boolean;
 }) => {
+	const abTests = useBetaAB();
+	const isInHoldBackTestVariant =
+		abTests?.isUserInTestGroup('thefilter-product-element', 'variant') ??
+		false;
+
 	const showContent =
 		product.displayType === 'InlineOnly' ||
 		product.displayType === 'InlineWithProductCard';
+	// In the hold back test variant, if the product element has a display type of ProductCardOnly,
+	// we should still render the product card. This is because there may not be any suitable
+	// nested content to render, which could result in some unintended display issues. For the
+	// InlineWithProductCard display type, we won't render the cards in the hold back test.
 	const showProductCard =
 		product.displayType === 'ProductCardOnly' ||
-		product.displayType === 'InlineWithProductCard';
+		(!isInHoldBackTestVariant &&
+			product.displayType === 'InlineWithProductCard');
 	return (
 		<>
 			{showContent && (
@@ -52,7 +63,9 @@ export const ProductElement = ({
 					product={product}
 					format={format}
 					ArticleElementComponent={ArticleElementComponent}
-					shouldShowLeftColCard={shouldShowLeftColCard}
+					shouldShowLeftColCard={
+						shouldShowLeftColCard && !isInHoldBackTestVariant
+					}
 				/>
 			)}
 			{showProductCard && (