11 AI marketing specialists for Kimi, Claude & Codex.
Built for SMEs, financial services firms, and purpose-driven organizations that need full marketing & communications capability without a 20-person department.
Live page: https://hartmut-ux.github.io/ai-marketing-team/
Created by Hartmut Hübner, PhD — AI Marketing Strategist, Co-Founder MMIND.ai.
11 specialised AI skills that together cover the complete marketing and communications function of a mid-sized organisation. Each skill is a "team member" with deep expertise in its domain.
Unlike generic AI marketing tools, this team also covers internal communications, change management, stakeholder governance, and government affairs — the areas where quality matters most and where most AI tools fall short.
| # | Role | Skill | What it does | Download |
|---|---|---|---|---|
| 1 | Content Strategist | content-strategist | LinkedIn posts, thought leadership, content calendars (7 post types) | kimi · claude · codex · all |
| 2 | Newsletter Editor | newsletter-editor | Complete newsletter editions with SEO metadata and audio briefings | kimi · claude · codex · all |
| 3 | Performance Marketer | performance-marketer | Ad copy, Google Ads RSA, A/B testing, campaign optimization | kimi · claude · codex · all |
| 4 | Brand Guardian | brand-guardian | Visual identity, AI image prompts, design system enforcement | kimi · claude · codex · all |
| 5 | PR & Media Manager | pr-media-manager | Press releases, media pitches, crisis comms, spokesperson prep | kimi · claude · codex · all |
| 6 | Internal Comms Lead | internal-comms-lead | Employee newsletters, change announcements, town halls | kimi · claude · codex · all |
| 7 | Change & CI Coach | change-ci-coach | AI adoption, Marginal Gains sprints, resistance management | kimi · claude · codex · all |
| 8 | Stakeholder Communicator | stakeholder-comms | Board reports, investor updates, impact reporting (B Corp aligned) | kimi · claude · codex · all |
| 9 | Government Affairs Advisor | government-affairs | Policy papers, lobbying transparency, EU AI Act compliance | kimi · claude · codex · all |
| 10 | Analytics & Reporting | analytics-reporting | KPI dashboards, campaign ROI, weekly/monthly reports | kimi · claude · codex · all |
| 11 | Marketing Operations | marketing-ops | Budget planning, meeting management, vendor admin, SOPs | kimi · claude · codex · all |
# Download the -kimi.zip or -all.zip for a skill, extract it, then:
cp -R .kimi/skills/<skill-name> ~/.kimi/skills/Invoke in Kimi with /<skill-name>.
cp -R .claude/skills/<skill-name> ~/.claude/skills/Invoke in Claude with <skill-name>.
cp -R .codex/skills/<skill-name> ~/.codex/skills/Invoke in Codex with <skill-name>.
git clone https://github.com/hartmut-ux/ai-marketing-team.gitThen download and install each skill ZIP from the table above.
In February 2026, it became public that Anthropic's entire growth marketing was run by one person for 10 months. The IPR study showed 95.4% of comms professionals use GenAI — but only 36% have a strategy.
The gap isn't tools. It's systems.
This skill set closes that gap. Not with theory, but with production-ready workflows that any marketing professional can use immediately.
Most AI marketing tools handle content creation — social posts, emails, ad copy.
This team also handles:
- Internal Communications: Because AI transformation fails without internal alignment
- Change Management: Because adoption is the bottleneck, not technology
- Stakeholder Governance: Because B Corp and ESG reporting require systematic communications
- Government Affairs: Because the EU AI Act and CSRD affect every European company
- Marketing Operations: Because budgets, meetings, and admin eat 30%+ of a leader's time
The Marginal Gains philosophy (1% improvements that compound) runs through everything. No big-bang transformations. 2-week sprints. Measurable progress.
Each skill follows the multi-platform skill structure:
skills/<skill-name>/
├── shared/SKILL-CORE.md # Platform-agnostic instructions
├── .kimi/skills/<skill-name>/SKILL.md # Kimi wrapper
├── .claude/skills/<skill-name>/SKILL.md # Claude wrapper
└── .codex/skills/<skill-name>/SKILL.md # Codex wrapper
Skills are composable — they reference each other's expertise and hand off tasks when appropriate.
Two B Lab standards are embedded throughout:
- PSG (Purpose & Stakeholder Governance): Ensures responsible marketing, stakeholder consideration, transparent reporting
- GACA (Government Affairs & Collective Action): Ensures responsible lobbying, collective impact, tax transparency
An AI skill is a reusable instruction pack that teaches your AI assistant how to perform a specific marketing task with consistent quality and fewer prompts.
Yes. Every skill ships with wrappers for Kimi Code CLI, Claude Code and Codex CLI.
No. All skills are released under the MIT License and require no subscription.
Yes. Download the -all.zip file and copy the wrappers for each assistant.
These skills also cover internal communications, change management, stakeholder governance and government affairs — areas where most generic tools fall short.
- AI B Corp Team — 10 AI skills for B Corp certification and impact reporting: https://github.com/hartmut-ux/ai-bcorp-team-en
- AI Legal Team (English) — 9 AI legal skills for mid-market law firms: https://github.com/hartmut-ux/ai-legal-team-en
- AI Legal Team (German) — 9 KI-rechtliche Skills für mittelgrosse Kanzleien: https://github.com/hartmut-ux/ai-legal-team
MIT — Use freely. Customize for your organization. Credit appreciated.