Rename the mdparivaar brand to Maanav (#93)

* Rename the mdparivaar brand to Maanav

The community moves from mdparivaar.com to maanav.net. This renames the
brand throughout: directory, id, slug, scheme, display name, wordmark, and
the deep-link host.

Both hostname maps are updated together - src/brand/resolve.web.ts for the
client, which resolves from window.location.hostname, and the Go mirror in
bskyweb/cmd/bskyweb/brand.go, which drives SSR OG/Twitter metadata and the
pre-hydration splash colors. They have to agree or a visitor gets one
brand's link preview and another brand's page.

mdparivaar.com stays mapped to the maanav brand in both. The reverse proxy
301s it to maanav.net so the app should never see it, but if a redirect is
ever missed the entries keep the brand correct instead of silently falling
back to the default.

The Hindi welcome copy, composer prompt, saffron palette, and MD icon are
unchanged - the Madhyasth Darshan identity carries over. Only the Go
Description string, which surfaces in link-preview cards, is reworded.

The wordmark viewBox narrows from 126 to 80 to match the shorter word;
`ratio` drives the layout box, so leaving it at 126 would render "Maanav"
floating in dead space.

Native bundle ids remain TODO placeholders, renamed for consistency.

* Update brand resolution test fixtures for the Maanav rename

The port-stripping case used mdparivaar.com, which now resolves to the
maanav brand via the legacy fallback rather than to a mdparivaar brand that
no longer exists. Point it at the canonical maanav.net host, and add an
explicit case for the legacy mdparivaar.com -> maanav mapping since that
fallback is now load-bearing (the reverse proxy 301s it, but the entry keeps
the brand correct if a redirect is ever missed).

Author: achalagrawal

brands/BRAND_SYSTEM.md

@@ -256,15 +256,15 @@ brands/
 ├── k4m2a/
 │   ├── brand.js
 │   └── brand.ts
-└── mdparivaar/
+└── maanav/
     ├── brand.js
     ├── brand.ts
     └── logoIcon.svg.ts  ← extracted SVG string for the MD mark
 
 src/brand/
 ├── types.ts             ← Brand = BrandConfig & {runtime fields}
 ├── activeBrand.ts       ← setActiveBrand / getActiveBrand
-├── registry.ts          ← bluesky | k4m2a | mdparivaar lookup
+├── registry.ts          ← bluesky | k4m2a | maanav lookup
 ├── resolve.ts           ← native: process.env.EXPO_PUBLIC_BRAND
 ├── resolve.web.ts       ← web: hostname → brand id
 ├── boot.ts              ← side-effecting; runs in entry points

brands/README.md

@@ -18,9 +18,9 @@ yarn web
 # the k4m2a community feed.
 EXPO_PUBLIC_BRAND=k4m2a yarn web
 
-# MDParivaar — saffron #CD7233 brand with the Madhyasth Darshan icon. Uses the
-# coseeker.org PDS and the mdparivaar community feed.
-EXPO_PUBLIC_BRAND=mdparivaar yarn web
+# Maanav — saffron #CD7233 brand with the Madhyasth Darshan icon. Uses the
+# coseeker.org PDS and the Maanav community feed.
+EXPO_PUBLIC_BRAND=maanav yarn web
 
 # CoSeeker — clone of k4m2a's monochrome visuals, served at coseeker.com. Uses
 # the coseeker.org PDS and the coseeker community feed.
@@ -31,7 +31,7 @@ The same env var works for native:
 
 ```bash
 EXPO_PUBLIC_BRAND=k4m2a yarn ios
-EXPO_PUBLIC_BRAND=mdparivaar yarn ios
+EXPO_PUBLIC_BRAND=maanav yarn ios
 ```
 
 If `EXPO_PUBLIC_BRAND` is unset, the app falls back to `bluesky`. On web, the

brands/REVIEW_FOLLOWUPS.md

@@ -40,7 +40,7 @@ pre-hydration favicon needs per-brand favicon assets in `static/`.
 ## 3. Large brand SVGs eagerly imported into every bundle
 
 `src/brand/registry.ts` statically imports all four brands.
-`brands/shared/earthMark.svg.ts` is ~2.17 MB and `mdparivaar/logoIcon.svg.ts`
+`brands/shared/earthMark.svg.ts` is ~2.17 MB and `maanav/logoIcon.svg.ts`
 is ~118 KB, so every deployment - including the native single-tenant build
 where the brand is fixed at compile time - ships ~2.3 MB of SVG it never
 renders. `SvgXml` also re-parses these strings on every render of the tab

brands/mdparivaar/brand.js brands/maanav/brand.jsbrands/mdparivaar/brand.js renamed to brands/maanav/brand.js

@@ -1,40 +1,40 @@
 // @ts-check
 /**
- * MDParivaar brand — Madhyasth Darshan community.
+ * Maanav brand — Madhyasth Darshan community.
  * Visual brand: saffron `#CD7233` from the MD icon SVG, monochrome
  * white-on-saffron mark.
  *
  * @type {import('../types').BrandConfig}
  */
 const brand = {
-  id: 'mdparivaar',
-  name: 'MDParivaar',
-  slug: 'mdparivaar',
-  scheme: 'mdparivaar',
-  spokenName: 'M D Parivaar',
+  id: 'maanav',
+  name: 'Maanav',
+  slug: 'maanav',
+  scheme: 'maanav',
+  spokenName: 'Maanav',
   // TODO: real EAS owner once the build is wired up
   owner: 'TODO-eas-owner',
   // TODO: register a unique iOS bundle id and Android package
-  bundleId: 'TODO.mdparivaar.app',
-  androidPackage: 'TODO.mdparivaar.app',
-  iosAppGroup: 'group.TODO.mdparivaar',
+  bundleId: 'TODO.maanav.app',
+  androidPackage: 'TODO.maanav.app',
+  iosAppGroup: 'group.TODO.maanav',
   // Saffron primary (sampled from the icon background); splash matches the
   // logo's white-on-saffron design.
   primaryColor: '#CD7233',
   splashColor: '#FFFFFF',
   splashColorDark: '#150D0A',
   // Deep-link / universal-link host
-  webHost: 'mdparivaar.com',
+  webHost: 'maanav.net',
   associatedDomains: [
-    // TODO: 'applinks:TODO.mdparivaar.example',
+    // TODO: 'applinks:TODO.maanav.example',
   ],
   contactsPermission:
-    'I agree to allow MDParivaar to use my contacts for friend discovery until I opt out.',
+    'I agree to allow Maanav to use my contacts for friend discovery until I opt out.',
   appExtensions: [
     // TODO: include the share extension once the native target exists.
     // {
-    //   targetName: 'Share-with-MDParivaar',
-    //   bundleSuffix: 'Share-with-MDParivaar',
+    //   targetName: 'Share-with-Maanav',
+    //   bundleSuffix: 'Share-with-Maanav',
     //   includeAppGroupEntitlement: true,
     // },
   ],

brands/mdparivaar/brand.ts brands/maanav/brand.tsbrands/mdparivaar/brand.ts renamed to brands/maanav/brand.ts

@@ -9,21 +9,21 @@ import nativeConfig from './brand.js'
 import {MD_ICON_SVG} from './logoIcon.svg'
 
 /**
- * MDParivaar runtime brand. Accounts live on the self-hosted PDS at
+ * Maanav runtime brand. Accounts live on the self-hosted PDS at
  * coseeker.org; reads still go through bluesky's public appview. The
  * `defaultFeeds`, `appAccountDid`, `links`, and `blogUrls` fields still
- * reference bluesky-owned resources — swap them for MDParivaar-owned
+ * reference bluesky-owned resources — swap them for Maanav-owned
  * values as those become available.
  *
  * To activate locally:
- *   EXPO_PUBLIC_BRAND=mdparivaar yarn web
- *   EXPO_PUBLIC_BRAND=mdparivaar yarn ios
+ *   EXPO_PUBLIC_BRAND=maanav yarn web
+ *   EXPO_PUBLIC_BRAND=maanav yarn ios
  */
 
 // Saffron primary ramp anchored on the brand's `#CD7233` (sampled from the
 // icon SVG). primary_500 is what most "primary" UI elements render with;
 // hover/press use 600/700, surfaces use 25-100.
-const MDPARIVAAR_PRIMARY_RAMP = {
+const MAANAV_PRIMARY_RAMP = {
   primary_25: '#FDF6F0',
   primary_50: '#FAEAD9',
   primary_100: '#F5D2B0',
@@ -39,7 +39,7 @@ const MDPARIVAAR_PRIMARY_RAMP = {
   primary_975: '#241208',
 }
 
-const MDPARIVAAR_CONTRASTS = {
+const MAANAV_CONTRASTS = {
   // Only override high contrast values (700-1000) for custom dark-mode warm-brown backgrounds and surfaces
   contrast_700: '#B19688', // Premium warm sandstone text/icons
   contrast_800: '#423028', // Active elements
@@ -49,7 +49,7 @@ const MDPARIVAAR_CONTRASTS = {
   contrast_1000: '#150D0A', // Deep near-black warm cocoa background for dark mode (instead of #000000)
 }
 
-const MDPARIVAAR_SUBDUED_CONTRASTS = {
+const MAANAV_SUBDUED_CONTRASTS = {
   // Subdued overrides for custom dim-mode warm-brown backgrounds and surfaces
   contrast_700: '#C5A898', // Soft sandstone text/icons
   contrast_800: '#543E33', // Active elements
@@ -59,16 +59,16 @@ const MDPARIVAAR_SUBDUED_CONTRASTS = {
   contrast_1000: '#1E1410', // Comfortable warm dim cocoa background for dim mode (instead of #151D28)
 }
 
-const mdparivaarPalette = {
+const maanavPalette = {
   ...DEFAULT_PALETTE,
-  ...MDPARIVAAR_PRIMARY_RAMP,
-  ...MDPARIVAAR_CONTRASTS,
+  ...MAANAV_PRIMARY_RAMP,
+  ...MAANAV_CONTRASTS,
 }
 
-const mdparivaarSubduedPalette = {
+const maanavSubduedPalette = {
   ...DEFAULT_SUBDUED_PALETTE,
-  ...MDPARIVAAR_PRIMARY_RAMP,
-  ...MDPARIVAAR_SUBDUED_CONTRASTS,
+  ...MAANAV_PRIMARY_RAMP,
+  ...MAANAV_SUBDUED_CONTRASTS,
 }
 
 // The MD icon is a self-contained design (white-on-saffron). Rendered via
@@ -79,14 +79,19 @@ const MD_ICON_SHAPE = {
   ratio: 1, // viewBox is 180x180
 }
 
-// Custom wordmark SVG for "MD Parivaar" text.
-const MD_WORDMARK_SVG = `<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 126 24">
-  <text x="50%" y="18" font-family="-apple-system, BlinkMacSystemFont, 'Outfit', 'Inter', sans-serif" font-weight="900" font-size="20" fill="currentColor" text-anchor="middle">MD Parivaar</text>
+/*
+ * Custom wordmark SVG for "Maanav" text. The viewBox width is sized to the
+ * rendered glyph run so the wordmark's aspect ratio matches its ink - too
+ * wide and the mark floats in dead space, since `ratio` drives the layout
+ * box the wordmark is fitted into.
+ */
+const MAANAV_WORDMARK_SVG = `<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 80 24">
+  <text x="50%" y="18" font-family="-apple-system, BlinkMacSystemFont, 'Outfit', 'Inter', sans-serif" font-weight="900" font-size="20" fill="currentColor" text-anchor="middle">Maanav</text>
 </svg>`
 
-const MD_WORDMARK_SHAPE = {
-  xml: MD_WORDMARK_SVG,
-  ratio: 24 / 126,
+const MAANAV_WORDMARK_SHAPE = {
+  xml: MAANAV_WORDMARK_SVG,
+  ratio: 24 / 80,
 }
 
 const brand: Brand = {
@@ -118,7 +123,7 @@ const brand: Brand = {
   ],
 
   links: {
-    // Brand-page links default to coseeker.org (mdparivaar accounts live on the
+    // Brand-page links default to coseeker.org (maanav accounts live on the
     // coseeker.org PDS). Infra links stay on the shared Bluesky AppView.
     ...DEFAULT_BRAND_PAGE_LINKS,
     statusPage: 'https://status.bsky.app/',
@@ -147,13 +152,13 @@ const brand: Brand = {
   },
 
   palette: {
-    default: mdparivaarPalette,
-    subdued: mdparivaarSubduedPalette,
+    default: maanavPalette,
+    subdued: maanavSubduedPalette,
   },
 
   logo: {
     mark: MD_ICON_SHAPE,
-    wordmark: MD_WORDMARK_SHAPE,
+    wordmark: MAANAV_WORDMARK_SHAPE,
     logomark: MD_ICON_SHAPE,
   },
 

brands/mdparivaar/logoIcon.svg.ts brands/maanav/logoIcon.svg.tsbrands/mdparivaar/logoIcon.svg.ts renamed to brands/maanav/logoIcon.svg.ts

@@ -7,7 +7,7 @@
  */
 /**
  * Where the "Request Invite Code" CTA in the web welcome modal points. Shared
- * by the invite-only community brands (coseeker, k4m2a, mdparivaar); Bluesky
+ * by the invite-only community brands (coseeker, k4m2a, maanav); Bluesky
  * does not use it (open signup). See `welcomeModal` in `src/brand/types.ts`.
  */
 export const BRAND_INVITE_REQUEST_URL = 'https://forms.gle/Kob45PoNdLo2NrWm8'

brands/shared/links.ts

@@ -62,12 +62,12 @@ var brands = map[string]Brand{
 		BgDim:         "#121212",
 		PrimaryColor:  "#000000",
 	},
-	"mdparivaar": {
-		ID:            "mdparivaar",
-		Name:          "MDParivaar",
-		SiteName:      "MDParivaar",
-		Description:   "Madhyasth Darshan community on MDParivaar.",
-		CanonicalHost: "mdparivaar.com",
+	"maanav": {
+		ID:            "maanav",
+		Name:          "Maanav",
+		SiteName:      "Maanav",
+		Description:   "Madhyasth Darshan community on Maanav.",
+		CanonicalHost: "maanav.net",
 		BgLight:       "#FFFFFF",
 		BgDark:        "#150D0A",
 		BgDim:         "#1E1410",
@@ -91,10 +91,16 @@ var brands = map[string]Brand{
 // production hostnames come online. Anything not listed falls back to the
 // default brand.
 var hostnameToBrandID = map[string]string{
-	"k4m2a.app":          "k4m2a",
-	"www.k4m2a.app":      "k4m2a",
-	"mdparivaar.com":     "mdparivaar",
-	"www.mdparivaar.com": "mdparivaar",
+	"k4m2a.app":      "k4m2a",
+	"www.k4m2a.app":  "k4m2a",
+	"maanav.net":     "maanav",
+	"www.maanav.net": "maanav",
+	// Legacy hosts from before the Maanav rename. The reverse proxy 301s
+	// these to maanav.net, so the app should never see them; these entries
+	// only keep the brand correct if a redirect is ever missed, rather than
+	// silently falling back to the default brand.
+	"mdparivaar.com":     "maanav",
+	"www.mdparivaar.com": "maanav",
 	"coseeker.com":       "coseeker",
 	"www.coseeker.com":   "coseeker",
 }

bskyweb/cmd/bskyweb/brand.go

@@ -149,8 +149,13 @@ func TestResolveBrand(t *testing.T) {
 		},
 		{
 			name: "port is stripped",
-			host: "mdparivaar.com:8100",
-			want: "mdparivaar",
+			host: "maanav.net:8100",
+			want: "maanav",
+		},
+		{
+			name: "legacy host resolves to the renamed brand",
+			host: "mdparivaar.com",
+			want: "maanav",
 		},
 		{
 			name: "host is lowercased",

bskyweb/cmd/bskyweb/brand_test.go

@@ -1,7 +1,7 @@
 import bluesky from '../../brands/bluesky/brand'
 import coseeker from '../../brands/coseeker/brand'
 import k4m2a from '../../brands/k4m2a/brand'
-import mdparivaar from '../../brands/mdparivaar/brand'
+import maanav from '../../brands/maanav/brand'
 import {type Brand} from './types'
 
 /**
@@ -12,7 +12,7 @@ export const brands: Record<string, Brand> = {
   bluesky,
   coseeker,
   k4m2a,
-  mdparivaar,
+  maanav,
 }
 
 /**