Social Publishing & Analytics MCP Server

An enterprise-grade Model Context Protocol (MCP) server that connects AI assistants (Claude Desktop, Cursor, ChatGPT, Windsurf, and autonomous multi-agent swarms) to Twitter / X, YouTube, and Instagram for automated publishing, engagement analytics, autonomous scheduling, trending topic scouting, CTR optimization, and brand persona voice locking under strict authenticated user authorization.

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🌐 Official Gateway & Production Endpoints

Resource	URL	Protocol / Format	Access Level
Official Web Landing Page	https://social-mcp.duckdns.org/	HTML5 / Dark-Mode	Public
Streamable HTTP MCP Endpoint	https://social-mcp.duckdns.org/mcp	MCP JSON-RPC 2.0 / Streamable HTTP	Authenticated
Legacy SSE MCP Endpoint	https://social-mcp.duckdns.org/mcp/sse	MCP Server-Sent Events	Authenticated
OAuth 2.1 Server Metadata	https://social-mcp.duckdns.org/.well-known/oauth-authorization-server	RFC 8414 JSON	Public
Dynamic Client Registration	https://social-mcp.duckdns.org/oauth/register	RFC 7591 JSON	Public
ChatGPT OpenAPI Specification	https://social-mcp.duckdns.org/openapi.json	OpenAPI 3.1.0 JSON	Public
Privacy Policy	https://social-mcp.duckdns.org/privacy	HTML / Markdown	Public
Terms of Service	https://social-mcp.duckdns.org/terms	HTML / Markdown	Public
System Healthcheck	https://social-mcp.duckdns.org/health	JSON	Public

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📑 Table of Contents

1. Core Features & Capabilities
2. Complete MCP Tool Catalog (14 Tools)
3. MCP Protocol Compliance & Transports
4. Supported Platforms & Feature Matrix
5. Quickstart Setup Guide
6. Security & Zero-Trust Threat Mitigation
7. Sub-Processors & Cloud Infrastructure
8. Documentation Hub & Contact

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1. Core Features & Capabilities

• 🚀 Multi-Platform Publishing Engine: Immediate publishing to Twitter/X (tweets & multi-tweet threads), Instagram (feed photos, 10-item carousels, 9:16 vertical Reels), and YouTube (8MB resumable chunk video uploads & YouTube Shorts).
• ⏱️ Autonomous Multi-Platform Scheduler: Schedule posts with dual-trigger execution: internal 30-second polling worker combined with external serverless cron triggers (POST /api/v1/cron/execute-scheduled).
• 🔍 Real-Time Trending Topic Scout: Ingests real-time discussions from Reddit JSON feeds and Hacker News Firebase API, using Google Gemini 2.5 Flash to synthesize viral hooks, captions, and sanitized hashtags.
• 🎯 CTR-Driven Metadata Optimizer: Evaluates drafts and generates 3 psychological title angles (Curiosity Gap, Data-Driven, Contrarian), description hooks, and categorical SEO tags.
• 🎭 Brand Persona & Voice Lock Engine: Enforces consistent brand voice guidelines, tone, aesthetic palettes, and contextual LLM-based rewrites of forbidden corporate buzzwords.
• 🔒 Zero-Trust Security & Vault: OAuth tokens encrypted at rest using AES-256-GCM with per-record nonces. Socket-layer kernel SSRF guard prevents internal IP probing.

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2. Complete MCP Tool Catalog (14 Tools)

The server exposes 14 production-ready Model Context Protocol tools:

Core Publishing & Media

1. publish_post: Publishes text, media, carousels, threads, reels, or videos immediately to Twitter, Instagram, or YouTube.
   • Arguments: platform (string), content (string), media_urls (array), media_type (string), title (string, YouTube only), tags (array).
2. upload_media: Validates, transcodes, and stages remote or base64 media assets for upcoming publications.
   • Arguments: media_url (string), media_type (string), platform (string).

Engagement Analytics & Insights

3. get_analytics: Fetches real-time impressions, views, retweets, likes, and comments for specific posts or video IDs.
   • Arguments: platform (string), post_id (string).
4. get_account_insights: Retrieves high-level 30-day follower growth, profile reach, and total engagement breakdown for a connected account.
   • Arguments: platform (string), timeframe (string).

Autonomous Scheduling

5. schedule_post: Queues a post for automated publishing at a specified future UTC ISO-8601 timestamp.
   • Arguments: platform (string), content (string), scheduled_time (string ISO-8601), media_urls (array), media_type (string).
6. list_scheduled_posts: Returns all pending, queued, and completed scheduled publications across accounts.
   • Arguments: platform (optional string), status (optional string).
7. cancel_scheduled_post: Cancels and deletes an unexecuted scheduled post.
   • Arguments: scheduled_id (string).

Content Intelligence & Scouting

8. scout_trending_topics: Scrapes live discussion feeds from Reddit and Hacker News to generate tailored post drafts with hooks and sanitized hashtags.
   • Arguments: category (string, e.g. "tech", "ai", "general"), limit (integer 1-10).

Optimization & Search Discovery

9. update_post_metadata: Generates high-CTR title variations (Curiosity Gap, Data-Driven, Contrarian) and description hooks for existing drafts.
   • Arguments: post_id (optional string), draft_title (optional string), draft_description (optional string), platform (string).
10. optimize_content_seo: Performs algorithmic keyword optimization, hashtag sanitization, and categorical tag generation for maximum platform discoverability.
    • Arguments: content (string), platform (string), target_keywords (array).

Brand Persona & Governance

11. set_brand_persona: Configures persistent voice guidelines, tone, aesthetic palettes, and forbidden buzzwords.
    • Arguments: tone (string), voice_guidelines (string), visual_palette (string), forbidden_buzzwords (array).
12. get_brand_persona: Retrieves the active brand persona rules, tone guidelines, and forbidden word filters for the current tenant.
    • Arguments: None.

Account Authentication & Health

13. connect_platform: Generates an authenticated OAuth 2.0 PKCE link to connect or refresh Twitter, Instagram, or YouTube tokens.
    • Arguments: platform (string: "twitter", "instagram", "youtube").
14. ping: Diagnostics endpoint verifying database connectivity, Redis stream latency, and gateway health.
    • Arguments: None.

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3. MCP Protocol Compliance & Transports

The Social MCP Server adheres strictly to the Model Context Protocol (MCP) specification:

• Streamable HTTP Transport (POST /mcp): Full support for session-aware HTTP requests using the Mcp-Session-Id header and Redis-backed session tracking.
• Legacy Server-Sent Events Transport (GET /mcp/sse + POST /mcp/messages): Maintained in parallel for full backward compatibility with older MCP client builds.
• Dynamic Client Registration (RFC 7591): POST /oauth/register enables MCP clients (Cursor, Claude, Claude Desktop) to dynamically register client credentials on-the-fly.
• OAuth 2.1 Authorization Server Metadata (RFC 8414): Served at /.well-known/oauth-authorization-server and /.well-known/openid-configuration with strict https:// issuer scheme enforcement.
• PKCE S256 Security: Enforces Proof Key for Code Exchange (S256) on all authorization code exchanges.

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4. Supported Platforms & Feature Matrix

Feature	Twitter / X API v2	Instagram Graph API v21.0	YouTube Data & Upload v3
Text Posts / Tweets	✅ Multi-Tweet Threads	N/A (Media Required)	N/A (Video Required)
Image Posts	✅ Single & Multi-Image	✅ Feed Photo & 10-Item Carousels	N/A
Short-Form Video	✅ Video Tweets	✅ 9:16 Vertical Reels	✅ YouTube Shorts
Long-Form Video	✅ Media Chunking	❌ Max 15 mins (Reels)	✅ 8MB Resumable Streaming
Automated Scheduling	✅ Dual-Trigger Worker	✅ Dual-Trigger Worker	✅ Dual-Trigger Worker
Engagement Analytics	✅ Impressions, Likes, RTs	✅ Reach, Impressions, Saves	✅ Views, Watch Time, Likes
Daily Quota Budgeting	Standard Tier Protection	Container Polling State Machine	10,000 Unit Quota Budget Vault

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5. Quickstart Setup Guide

Claude Desktop Configuration

Add the server entry to %APPDATA%\Claude\claude_desktop_config.json (Windows) or ~/Library/Application Support/Claude/claude_desktop_config.json (macOS):

{
  "mcpServers": {
    "social-publisher": {
      "url": "https://social-mcp.duckdns.org/mcp"
    }
  }
}

Cursor IDE Configuration

1. Open Settings $\rightarrow$ Features $\rightarrow$ MCP Servers.
2. Click Add New MCP Server.
3. Name: social-publisher | Type: SSE | URL: https://social-mcp.duckdns.org/mcp/sse.

For detailed, click-by-click walkthroughs and prompt cheat-sheets, read the USER_GUIDE.md.

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6. Security & Zero-Trust Threat Mitigation

• AES-256-GCM Token Encryption: All social access tokens and refresh tokens are encrypted at rest with unique 96-bit nonces. Decryption occurs exclusively in-memory during platform API dispatch.
• Kernel-Level Socket SSRF Defense: Prevents DNS rebinding and TOCTOU attacks via net.Dialer.Control socket pinning, rejecting requests to loopback (127.0.0.1), private RFC1918 subnets (10.0.0.0/8, 192.168.0.0/16), and cloud metadata IP (169.254.169.254).
• Cryptographic Secret Scrubbing: All server logs and error messages pass through a dual-pass regex filter that automatically redacts API keys, bearer tokens, and credentials.
• Idempotency & Deduplication: Cryptographic hashing prevents double-posting during transient network retries.

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7. Sub-Processors & Cloud Infrastructure

• Application Container Runtime: Render Cloud Platform
• Relational Storage & Token Vault: Supabase (PostgreSQL 16 Multi-Tenant)
• Distributed Caching & Session Storage: Upstash (Redis 7)
• AI Content Intelligence & SEO: Google Gemini API (models/gemini-2.5-flash)

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8. Documentation Hub & Contact

• 📖 User Guide & Prompt Cheat-Sheet: USER_GUIDE.md
• 🏗️ Technical Architecture Specification: ARCHITECTURE.md
• 🛡️ Security Standard & Threat Model: SECURITY.md
• 📜 Privacy Policy: https://social-mcp.duckdns.org/privacy
• ⚖️ Terms of Service: https://social-mcp.duckdns.org/terms

Maintainer & Support Contact: kuldeeppoonia20298@gmail.com