An Evidence-Based Product Management Case Study & Strategy Portfolio
Developed from Primary Field Discovery with 92 Farmers across 7 Villages in Madhya-Pradesh India
AgriConnect is a mobile-first agricultural micro-enterprise incubation platform and marketplace designed for India's 120+ million small and marginal farmers (holding <5 acres). Built upon rigorous primary field research, AgriConnect bridges the 68.5 percentage point drop-off between agribusiness intent (87.0%) and execution (18.5%) by delivering zero-friction vernacular blueprints, certified <Rs. 3,500 starter input kits, and guaranteed pre-harvest local B2B buyer off-take.
AgriConnect-PM-Case-Study/
|-- README.md # Repository Overview & Executive Summary
|-- research/
| |-- research_summary.md # Empirical Field Survey Findings & Demographics (N=92)
| |-- survey_questions.md # 37-Parameter Field Questionnaire Guide
| |-- anonymized_data/
| | `-- farmer_survey_anonymized.csv # Privacy-Scrubbed Research Dataset (F001-F092)
| `-- insights.md # Statistical Insights & Correlation Analysis
|-- problem/
| |-- problem_statement.md # Evaluated Problem Matrix & Problem Statement
| |-- root_cause_analysis.md # 5 Whys Analysis & Hypothesis Matrix
| `-- user_journey.md # Current-State Journey & Friction Analysis
|-- personas/
| |-- personas.md # 3 Research-Backed Personas (Ramesh, Babulal, Virendra)
| `-- empathy_maps.md # Empathy Maps across Literacy Tiers
|-- competitors/
| `-- competitor_analysis.md # Competitive Matrix (DeHaat, Plantix, AgroStar, Ninjacart)
|-- product_strategy/
| |-- product_strategy.md # Vision, Mission, Value Proposition & Principles
| |-- mvp.md # MVP Scope, MoSCoW Prioritization & Non-Goals
| `-- roadmap.md # Phased Product Roadmap (Q4 2026 - Q3 2027)
|-- prd/
| `-- PRD.md # Full Product Requirements Document (FRD & Gherkin)
|-- prioritization/
| |-- RICE_analysis.md # RICE Prioritization Methodology & Formulations
| `-- RICE_analysis.csv # Machine-Readable RICE Scoring Ledger
|-- prototype/
| |-- wireframes/
| | `-- wireframes.md # Low-Fidelity ASCII Wireframes & UX Flow
| `-- figma_link.md # High-Fidelity Figma Specification & Design System
|-- testing/
| |-- testing_plan.md # Usability Testing Protocol (10 Participants, 7 Tasks)
| `-- usability_findings.md # Usability Results, Friction Analysis & V2 Iteration Log
|-- metrics/
| `-- product_metrics.md # North Star Metric, AARRR Funnel & Guardrail KPIs
`-- final_case_study/
`-- AgriConnect_Master_Case_Study.md # Complete 20-Section Master PM Case Study
- Author: Mohit Bhilala Agricultural & Food Engineering Undergraduate, Indian Institute of Technology (IIT) Kharagpur
- Domain: Product Management | Agritech Strategy | Rural UX Research