A/B Testing Advanced Course course link What you'll learn To test hypotheses with complex metrics for which standard tests do not work To develop optimal designs for online and offline experiments To apply modern methods for increasing the sensitivity of A/B tests To conduct multiple experiments in parallel The Course Syllabus: Basics of Statistics Hypothesis testing Experimental design Design testing Confidence intervals Improving test sensitivity Metric selection Cuped Stratification Multiple testing Traffic splitting Analysis of ratio metrics Complete A/B testing pipeline