docs: rewrite README with complete command reference (#13)

* docs: rewrite README with complete command reference

Replace the old README with a comprehensive reference covering all 117
commands (50 Google Ads, 67 Meta Ads) organized by theme. Remove the
manual refresh step, add "Why use the CLI" section, architecture
diagram, MCP cross-links, and community section.

* docs: focus intro on convenience over internals

Author: nictuku

README.md

@@ -1,8 +1,15 @@
 # pipeboard-cli
 
-Command-line tool for managing Meta Ads, Google Ads, and TikTok Ads from your terminal. Built for AI agents and automation — authenticate once, connect your ad platforms via OAuth, and let your agents manage campaigns, pull reports, and optimize ads across platforms.
+Manage Meta Ads and Google Ads from your terminal. Single binary, zero dependencies, 50ms startup.
 
-Works as an alternative to [Pipeboard](https://pipeboard.co)'s MCP servers for agents that prefer CLI tools. Pipeboard gives you control over which ad accounts the CLI can access, and you can create API tokens scoped to specific accounts and commands.
+Built for AI coding agents (Claude Code, Cline, OpenClaw) and automation scripts. No need to register apps with each ad platform, run your own MCP servers, or maintain brittle API scripts — authenticate once with [Pipeboard](https://pipeboard.co) and go.
+
+## Why use the CLI
+
+- **All platforms, one binary** — Meta Ads and Google Ads without configuring separate MCP servers
+- **More tools than local MCP** — 117 commands covering campaigns, creatives, audiences, reporting, and more
+- **Fast for agents** — sub-50ms cold start. Agents shell out to `pipeboard` instead of implementing MCP JSON-RPC
+- **Scriptable** — pipe JSON output into `jq`, chain commands in bash, run from CI
 
 ## Installation
 
@@ -20,7 +27,7 @@ go install github.com/pipeboard-co/pipeboard-cli@latest
 
 ### Binary download
 
-Download the latest release from [GitHub Releases](https://github.com/pipeboard-co/pipeboard-cli/releases).
+Download from [GitHub Releases](https://github.com/pipeboard-co/pipeboard-cli/releases). Builds for macOS (arm64/amd64), Linux (arm64/amd64), and Windows (amd64).
 
 ## Authentication
 
@@ -36,7 +43,7 @@ Or store it in the config file:
 pipeboard config set token <your-token>
 ```
 
-Get your API token at [pipeboard.co/settings](https://pipeboard.co/settings).
+Get your API token at [pipeboard.co/api-tokens](https://pipeboard.co/api-tokens).
 
 ### Browser OAuth (interactive)
 
@@ -46,52 +53,286 @@ pipeboard login
 
 ## Quick Start
 
-After authenticating, fetch the available tools:
-
-```bash
-pipeboard refresh
-```
-
-This downloads tool definitions from Pipeboard's MCP servers and caches them locally at `~/.pipeboard/tools-cache.json`. Run this once after install, or again when new tools are available.
-
-## Usage
-
-Commands are auto-generated from Pipeboard's MCP tool definitions. Each ad platform is a top-level command with subcommands for every available operation.
-
 ```bash
 # List Google Ads campaigns
 pipeboard google-ads get-campaigns --customer-id 1234567890
 
-# Execute a raw GAQL query
-pipeboard google-ads execute-gaql-query --customer-id 1234567890 --query "SELECT campaign.id, campaign.name FROM campaign LIMIT 10"
-
 # Get Meta Ads campaign insights
 pipeboard meta-ads get-insights --object-id act_123 --date-preset last_30d
 
 # Create a Meta Ads campaign
 pipeboard meta-ads create-campaign --account-id act_123 --name "Spring Sale" --objective OUTCOME_SALES
 
-# See all available commands for a platform
+# See all available commands
 pipeboard google-ads --help
 pipeboard meta-ads --help
-
-# Check version
-pipeboard version
 ```
 
 Flags are generated from each tool's JSON Schema — required flags are enforced and enum values are shown in help text.
 
-## Development
+## Commands
+
+### Google Ads
+
+50 commands across campaigns, ad groups, ads, keywords, audiences, extensions, and reporting.
+
+#### Campaigns
+
+| Command | Description |
+|---------|-------------|
+| `create-campaign` | Create a new campaign |
+| `get-campaigns` | List campaigns |
+| `get-campaign-metrics` | Get campaign performance metrics with optional time-series |
+| `update-campaign` | Update campaign name, status, or budget |
+| `enable-campaign` | Enable a paused campaign |
+| `pause-campaign` | Pause a campaign |
+| `create-pmax-campaign` | Create a complete Performance Max campaign with assets |
+| `get-pmax-asset-groups` | Get asset groups for a Performance Max campaign |
+| `update-pmax-asset-group` | Add/remove assets and search themes in a PMax asset group |
+
+#### Ad Groups
+
+| Command | Description |
+|---------|-------------|
+| `create-ad-group` | Create a new ad group in a campaign |
+| `get-ad-groups` | List ad groups |
+| `get-ad-group-metrics` | Get ad group performance metrics |
+| `update-ad-group` | Update ad group name, status, or bids |
+
+#### Ads
+
+| Command | Description |
+|---------|-------------|
+| `create-responsive-search-ad` | Create a Responsive Search Ad (RSA) |
+| `get-ads` | List ads |
+| `get-ad-metrics` | Get ad performance metrics |
+| `enable-ad` | Enable a paused ad |
+| `pause-ad` | Pause an ad |
+
+#### Keywords
+
+| Command | Description |
+|---------|-------------|
+| `add-keywords` | Add keywords to an ad group |
+| `get-keywords` | List keywords |
+| `get-keyword-metrics` | Get keyword performance metrics |
+| `enable-keyword` | Enable paused keywords |
+| `pause-keyword` | Pause keywords |
+| `update-keyword-bid` | Update CPC bid for keywords |
+| `remove-keywords` | Remove keywords from an ad group |
+| `add-negative-keywords` | Add negative keywords to a campaign or ad group |
+| `get-negative-keywords` | List negative keywords |
+| `remove-negative-keywords` | Remove negative keywords |
+
+#### Audiences & Targeting
+
+| Command | Description |
+|---------|-------------|
+| `add-audience-to-campaign` | Add an audience to a campaign |
+| `get-audiences` | List available audience segments |
+| `get-device-performance` | Performance breakdown by device type |
+| `get-geo-performance` | Performance breakdown by location |
+| `get-hour-of-day-performance` | Performance breakdown by hour of day |
+| `get-search-terms-report` | Actual search queries that triggered ads |
+| `update-network-settings` | Update network targeting (Search, Display, etc.) |
+
+#### Extensions
+
+| Command | Description |
+|---------|-------------|
+| `create-callout` | Create a callout extension |
+| `create-sitelink` | Create a sitelink extension |
+| `create-structured-snippet` | Create a structured snippet extension |
+| `get-extensions` | List ad extensions for campaigns |
+| `remove-extension` | Remove an extension from a campaign |
+| `update-extension-status` | Enable or pause an extension |
+
+#### Assets
+
+| Command | Description |
+|---------|-------------|
+| `list-assets` | List creative assets in an account |
+| `upload-asset` | Upload an image, text, or YouTube video asset |
+
+#### Account & Reporting
+
+| Command | Description |
+|---------|-------------|
+| `get-account-info` | Get account details |
+| `list-customers` | List accessible customer accounts |
+| `execute-gaql-query` | Run a raw GAQL query |
+| `execute-mutate` | Run a raw mutate operation |
+| `query-api-docs` | Search Google Ads API documentation |
+| `create-email-report` | Send an AI-powered email performance report |
+| `submit-feedback` | Report a bug or request a feature |
+
+---
+
+### Meta Ads
+
+67 commands across campaigns, ad sets, ads, creatives, audiences, lead gen, and reporting.
+
+#### Campaigns
+
+| Command | Description |
+|---------|-------------|
+| `create-campaign` | Create a new campaign |
+| `get-campaigns` | List campaigns |
+| `get-campaign-details` | Get detailed campaign info |
+| `update-campaign` | Update campaign settings |
+| `duplicate-campaign` | Duplicate a campaign with all ad sets and ads |
+| `bulk-update-campaigns` | Update multiple campaigns at once |
+| `create-budget-schedule` | Schedule budget changes for a campaign |
+
+#### Ad Sets
+
+| Command | Description |
+|---------|-------------|
+| `create-adset` | Create a new ad set |
+| `get-adsets` | List ad sets |
+| `get-adset-details` | Get detailed ad set info |
+| `update-adset` | Update ad set settings, budgets, and frequency caps |
+| `duplicate-adset` | Duplicate an ad set with its ads |
+| `bulk-update-adsets` | Update multiple ad sets at once |
+
+#### Ads
+
+| Command | Description |
+|---------|-------------|
+| `create-ad` | Create an ad with an existing creative |
+| `get-ads` | List ads |
+| `get-ad-details` | Get detailed ad info |
+| `update-ad` | Update ad settings |
+| `duplicate-ad` | Duplicate an ad |
+| `bulk-update-ads` | Update multiple ads at once |
+
+#### Creatives
+
+| Command | Description |
+|---------|-------------|
+| `create-ad-creative` | Create a creative from an image or video |
+| `create-carousel-ad-creative` | Create a carousel creative with multiple cards |
+| `get-ad-creatives` | Get creative details for an ad |
+| `get-creative-details` | Get creative details by creative ID |
+| `get-ad-previews` | Get an ad or creative preview (iframe HTML) |
+| `update-ad-creative` | Update creative name or optimization settings |
+| `duplicate-creative` | Duplicate a creative |
+| `bulk-create-ad-creatives` | Create multiple creatives in a batch |
+| `bulk-get-ad-creatives` | Fetch creative details for multiple ads |
+
+#### Media
+
+| Command | Description |
+|---------|-------------|
+| `upload-ad-image` | Upload an image for use in creatives |
+| `get-ad-image` | Download and visualize an ad image |
+| `upload-ad-video` | Upload a video for use in creatives |
+| `get-ad-video` | Get video details and source URL |
+| `bulk-upload-ad-images` | Upload multiple images at once |
+| `bulk-upload-ad-videos` | Upload multiple videos at once |
+
+#### Audiences & Targeting
+
+| Command | Description |
+|---------|-------------|
+| `create-custom-audience` | Create a custom audience |
+| `create-lookalike-audience` | Create a lookalike audience from a seed |
+| `get-custom-audiences` | List custom audiences |
+| `delete-custom-audience` | Delete a custom audience |
+| `add-users-to-audience` | Upload a customer list to an audience |
+| `estimate-audience-size` | Estimate reach for targeting specs |
+| `search-interests` | Search interest targeting options |
+| `get-interest-suggestions` | Get suggestions based on existing interests |
+| `bulk-search-interests` | Search interests across multiple keywords |
+| `search-behaviors` | List behavior targeting options |
+| `search-demographics` | List demographic targeting options |
+| `search-geo-locations` | Search geographic targeting locations |
+
+#### Insights & Reporting
+
+| Command | Description |
+|---------|-------------|
+| `get-insights` | Get performance insights for any object |
+| `bulk-get-insights` | Get insights for multiple objects at once |
+| `create-email-report` | Send an AI-powered email performance report |
+| `list-email-reports` | List email report schedules |
+| `update-email-report` | Update an email report schedule |
+| `delete-email-report` | Delete an email report schedule |
+
+#### Account & Pages
+
+| Command | Description |
+|---------|-------------|
+| `get-ad-accounts` | List accessible ad accounts |
+| `get-account-info` | Get account details |
+| `get-account-pages` | Get pages associated with an account |
+| `get-instagram-accounts` | Get Instagram accounts for an ad account |
+| `get-pixels` | List Meta pixels for an account |
+| `search-pages-by-name` | Search for pages by name |
+
+#### Lead Generation
+
+| Command | Description |
+|---------|-------------|
+| `create-lead-gen-form` | Create a lead gen form on a Page |
+| `get-lead-gen-forms` | List lead gen forms for a Page |
+| `publish-lead-gen-draft-form` | Publish a draft lead gen form |
+| `update-lead-gen-form-status` | Archive or reactivate a form |
+
+#### Product Catalogs
+
+| Command | Description |
+|---------|-------------|
+| `list-catalogs` | List product catalogs for an account |
+| `list-product-sets` | List product sets in a catalog |
+
+#### Other
+
+| Command | Description |
+|---------|-------------|
+| `submit-feedback` | Report a bug or request a feature |
+
+## How It Works
 
-```bash
-# Build
-make build
+```
+pipeboard <platform> <command> [flags]
+    │
+    ▼
+MCP JSON-RPC client (HTTP POST)
+    │
+    ▼
+https://mcp.pipeboard.co/<server>
+    │
+    ▼
+Meta / Google APIs
+```
+
+The CLI is a thin client. All API calls go through Pipeboard's cloud — auth tokens, rate limiting, and logging are handled server-side. This is why the CLI repo contains no secrets and can be fully open-source.
+
+## Also Available: MCP Servers
+
+If you prefer MCP over CLI, Pipeboard offers remote MCP servers for the same platforms:
 
-# Run tests
-make test
+| Platform | Remote MCP URL |
+|---|---|
+| Meta Ads | `https://mcp.pipeboard.co/meta-ads-mcp` |
+| Google Ads | `https://mcp.pipeboard.co/google-ads-mcp` |
 
-# Install locally
-make install
+Works with Claude Pro/Max, Cursor, and any MCP client. Set up at [pipeboard.co](https://pipeboard.co).
+
+## Community
+
+- [Discord](https://discord.gg/YzMwQ8zrjr) — join the community
+- [Email](mailto:info@pipeboard.co) — support and questions
+- [Issues](https://github.com/pipeboard-co/pipeboard-cli/issues) — bug reports and feature requests
+
+## Development
+
+```bash
+make build     # Build binary to bin/pipeboard
+make test      # Run tests
+make install   # Install to $GOPATH/bin
+make lint      # Run go vet
 ```
 
 ## License