A curated list of AI-powered sales automation skills, tools, and agents — cold outreach, lead generation, CRM workflows, LinkedIn automation, and B2B growth.
These aren't toy demos. Every workflow skill connects to real apps — HubSpot, Salesforce, Apollo, LinkedIn, Gmail — and documents exactly which API actions to call. Point any AI agent at a skill file and go.
- What Are Sales Automation Skills?
- Workflow Skills
- Open-Source Tools & Agents
- The Gaps
- Getting Started
- Contributing
- Resources
Sales automation skills are AI-powered workflows that handle repetitive GTM tasks — prospecting, outreach, CRM updates, pipeline management, competitive research. Instead of manually enriching leads, writing cold emails, or updating Salesforce, an AI agent executes the entire workflow using real tool integrations.
Why this matters:
- Sales teams spend 30-60% of time on non-selling activities
- AI agents can now connect to CRM, email, LinkedIn, and enrichment tools directly
- A single workflow skill can replace 3-4 hours of manual work per rep per day
Production-ready workflow skills that document exact API actions, workflow diagrams, AI logic, and setup commands. Each skill is a standalone file you can point any AI agent at.
- Lead Enrichment & Qualification Pipeline - Takes raw leads, enriches via Apollo + Clearout, BANT-scores each one, pushes qualified leads into HubSpot with deal stages. Uses: Apollo, HubSpot, Clearout, Google Sheets.
- LinkedIn Prospect Researcher & Signal Tracker - Monitors target accounts for buying signals — job changes, pain-point posts, competitor engagement. Enriches via Apollo, alerts in Slack. Uses: LinkedIn, Apollo, Google Sheets, HubSpot, Slack, Exa.
- Pre-Meeting Prospect Dossier Generator - 30 minutes before every sales meeting, auto-generates a 1-page dossier with attendee profiles, company intel, deal history, and AI-generated talking points. Uses: Google Calendar, Apollo, LinkedIn, Firecrawl, HubSpot, Google Docs, Slack.
- Cold Outreach Sequencer - Builds and executes personalized multi-touch sequences (email → LinkedIn → follow-up → break-up). AI-generates hyper-personalized copy from prospect data, company news, and job postings. Uses: Apollo, Gmail, HubSpot, LinkedIn, Slack, Firecrawl, Exa.
- Post-Call Action Automator - After every recorded call, extracts action items, objections, buying signals, and next steps. Updates CRM, creates tasks, drafts follow-up email, posts deal summary to Slack. Uses: Gong, HubSpot, Gmail, Slack, Google Docs.
- Deal Room Automator & Stakeholder Tracker - For deals above a threshold, auto-creates deal room (Drive folder + Notion page), maps all stakeholders by role (champion, EB, blocker), tracks mutual action plan, alerts when items stall. Uses: HubSpot, Google Drive, Slack, Gmail, Asana, Notion.
- CRM Auto-Sync from Email & Calendar - Eliminates manual CRM data entry. Scans inbox for prospect emails, extracts deal signals (pricing discussions, objections, next steps), auto-updates the right CRM record, creates follow-up tasks. Uses: Gmail, Google Calendar, HubSpot, Salesforce, Pipedrive, Slack.
- Sales Pipeline Health Monitor & Forecaster - Daily pipeline health scoring. Flags stale deals, missing next steps, single-threaded risks, zombie deals with past close dates. Calculates weighted forecast and posts to Slack. Uses: HubSpot, Salesforce, Google Sheets, Slack.
- Revenue Operations Dashboard Builder - Pulls CRM data, calculates win rate, ACV, pipeline velocity, stage conversion rates, rep performance. Builds Google Sheets dashboard, posts weekly numbers to Slack. Uses: HubSpot, Salesforce, Google Sheets, Slack, Airtable.
- Competitive Intelligence Monitor - Tracks competitor websites daily for pricing/feature changes, monitors mentions across Twitter/Reddit/HN, auto-updates battle cards in Google Sheets, sends real-time alerts for major changes. Uses: Firecrawl, Exa, Ahrefs, Reddit, Twitter, Google Sheets, Slack.
- SalesGPT - Context-aware AI sales agent for automating outreach. The OG open-source sales agent. 2.6K+ stars
- Knotie-AI - Completely open-source inbound/outbound AI sales agent that communicates with leads autonomously.
- AI Sales Team for Claude - AI-powered sales team as Claude Code skills — prospect research, lead qualification (BANT + MEDDIC), outreach sequences.
- Sales Agent LangGraph - Virtual sales agent using LangGraph and Gemini Flash — product inquiries, objection handling, demo scheduling.
- AI Sales Agent - Recommends products, books consultations, processes Stripe payments autonomously.
- SalesGPT + Twilio - SalesGPT modified with TTS, STT, and Twilio for automated phone calls.
- AI Cold Email Campaign Manager - Enterprise-scale cold email automation — 100,000+ recipients. Uses OpenAI for intelligent categorization.
- Outbound Assistant - AI-powered platform with email outreach, prospect management, LinkedIn content generation.
- Sendur - AI-powered lead gen and outreach automation with n8n workflows and human-in-the-loop.
- Email Automation Plugin - AI plugin for Eliza that detects email-worthy conversations and auto-generates outreach.
- Intelligent Mail Assistant - Gmail automation with local LLM (Ollama) for email triage and context-aware responses.
- OpenOutreach - Describe your product → Define target → AI finds leads → Generates messages → Sends on LinkedIn. 1.2K+ stars
- MarketMeNow - Agentic outbound marketing automation for startups. ClawCompatible.
- AI Company Researcher - Automates company research and lead prospecting with LangGraph and Firecrawl.
- Business Leads AI Automation - Google Maps scraper + AI-powered email/WhatsApp templates for local business lead gen. 68+ stars
- Zeo Client Acquisition - Complete AI-powered client acquisition and engagement system for B2B companies.
- Skales - Free AI desktop agent that automates email, calendar, browser, code gen across 13+ AI providers. 600+ stars
- AgentKits Marketing - Enterprise-grade AI marketing automation for Claude Code, Cursor, GitHub Copilot. 400+ stars
- Agentic Marketing - Modular AI skills for full-stack marketing — strategy, channel execution, measurement.
- Awesome AI Sales Tools - Curated list of AI tools for sales automation, LinkedIn outreach, cold email, B2B lead gen.
- Social Media AI Agent - Multi-agent marketing system — market research, strategy, content calendar, posts.
- Voice Marketing Agent - Open-source platform for building real-time, low-latency AI voice agents for outbound calls.
- SalesGPT + Twilio - Context-aware AI sales agent with TTS, STT, and Twilio call integration.
- Splash Marketing AI - Complete SaaS marketing automation platform (PHP + MySQL). Open-source MailChimp/Klaviyo alternative.
- AI Automations (Make.com) - Make.com AI automation blueprints for marketing, sales, and productivity.
- YouTube Automation Agent - Automates YouTube video creation — market research, script writing, thumbnail generation.
- n8n Text Templater - N8N node for dynamic text templating — AI prompts, email campaigns, personalization.
Claude Code / Cursor / Codex skills specifically designed for sales workflows.
- AI Sales Team (Claude Code) - Full sales team as Claude Code skills — research, qualify (BANT+MEDDIC), find decision makers, generate sequences.
- AgentKits Marketing - Enterprise marketing automation compatible with Claude Code, Cursor, Copilot.
- MarketMeNow - Outbound marketing automation as ClawCompatible skill.
- Azure CEO - Multi-agent architecture for scalable marketing automation using Azure AI.
Massive opportunities — high demand, zero good open-source supply:
| Gap | Impact | Difficulty |
|---|---|---|
| Autonomous CRM updater (reads emails/Slack, updates deals) | 🔥🔥🔥 | Medium |
| AI deal scoring (predicts close probability from signals) | 🔥🔥🔥 | Hard |
| Meeting prep agent (researches prospect before every call) | 🔥🔥 | Easy |
| Post-call action agent (extracts items, updates CRM, sends follow-ups) | 🔥🔥🔥 | Medium |
| Competitive intel agent (monitors competitor pricing/features/hiring) | 🔥🔥 | Medium |
| Revenue operations agent (pipeline forecasting, territory planning) | 🔥🔥🔥 | Hard |
If you're building any of these, submit a PR immediately.
pip install composio # or: npm install composio
composio login
composio add hubspot # OAuth2 — connect your CRM
composio add apollo # API key — lead enrichment
composio add gmail # OAuth2 — email outreach
composio add slack # OAuth2 — notificationsThen point any AI agent at a workflow skill and go.
These frameworks define how your AI agent should qualify and engage leads:
- BANT — Budget, Authority, Need, Timeline (qualification)
- MEDDIC — Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion
- SPIN Selling — Situation, Problem, Implication, Need-payoff (discovery)
- Challenger Sale — Teach, Tailor, Take Control (engagement)
- Apollo.io API — Lead database + enrichment
- Clay — Waterfall enrichment across 100+ sources
- Instantly.ai API — Cold email at scale
- Lemlist API — Multi-channel outreach
- HubSpot API — CRM integration
- Salesforce API — Enterprise CRM
- Composio Toolkits — 850+ app integrations for AI agents
We welcome contributions! This repo has a bias toward tools that work, not tools with nice READMEs.
- ✅ Open source with a permissive license
- ✅ Has actual working code (not just a README)
- ✅ Solves a real sales workflow problem
- ✅ Maintained (commits in last 3 months)
- ❌ No paid products disguised as open-source
- ❌ No lists of links to SaaS products
- Fork this repo
- Add your tool to the appropriate category
- Format:
[Name](url) - One-line description. - Submit a PR with clear documentation
- Composio Toolkits - 850+ app integrations for AI agents
- Composio Docs - Build agents with real tool access
- Claude Code Skills - How to build skills
- awesome-claude-skills - The original awesome skills list
Build agents that sell, not agents that demo
