consumer-insights

This repository contains my academic marketing and customer data analytics related projects using R and SQL.

Strategy Consulting Virtual Experience Program

Vehicle data classification (supervised, unsupervised learning)

Python client for the YouGov BrandIndex API. Query brand perception metrics, sentiment scores, and consumer awareness data with timeline and multi-brand support.

Built upon an existing open-source project to analyze cosmetic product pricing by examining ingredients, brand influence, and customer ratings. Enhanced the project with ingredient scoring, brand analysis, and data visualizations using Python and Sephora data.

Classification ML models for predicting customer outcomes (namely, whether they're likely to opt into email / catalog marketing) depending on customer demographics (age, proximity to store, gender, customer loyalty duration) as well as sales and shopping frequencies by department

Docs for the Minds MCP server: run AI market research with synthetic customer panels from ChatGPT, Claude, and Cursor.

Analyzed 11,000 Play Store reviews across major fintech apps to identify complaint patterns, trust breakdowns, and user sentiment differences using Python, SQL, and structured review analysis.

Traceable bilingual Amazon review insight agent for cross-border beauty operations

AI Palette — independent third-party profile of a public API surface, by API Evangelist. AI Palette is an AI-first consumer-insights and product-innovation platform for the Consumer Packaged Goods (CPG) industry. Founded in Singapore in 2018 and later acquired by GlobalData, it aggregates more than 61 billion data points across 24 countries and 18

Performed Clustering Analysis using SAS v9.4 on Power Usage & Consumer Goods Data to draw insights about the dataset.

Repo for IBEC 2026 Case Study project at Politecnico di Torino - Team 47

Optimize promotion targeting for Starbucks' simulated data.

Food product decks, category strategy, and launch-review materials by Louise.

Live consumer demand data for AI market research agents. Amazon, Google Shopping, TikTok, Reddit, App Store. Free tier.

Perceptual mapping of athletic shoe brands using aggregate similarity and attribute-distance data

This repository contains an end-to-end data analysis project for Bellabeat, a health-focused smart device company. As a junior data analyst, we explore public smart device usage data to identify key behavioral trends and translate them into actionable marketing insights for Bellabeat.

Customer behavior analytics project using Python and PySpark to analyze purchasing patterns, segment customers, and uncover engagement trends. Applied data processing and analytical techniques to generate insights that support data-driven marketing, customer retention, and targeted business strategies.

Independent marketplace strategy analysis using Python, Pandas, and Tableau to evaluate pricing, ratings, and customer engagement across 42,675 Amazon listings.

Cint — independent third-party profile of a public API surface, by API Evangelist. Cint is the world's largest global research marketplace, connecting researchers, brands, and agencies with millions of survey respondents across 130+ countries. The Cint Exchange Demand API is a REST API for buying market-research sample programmatically: create proj