Evidence-based product management case study for an agritech platform, using primary research with 92 farmers across 7 villages to identify rural market-access and advisory gaps, then translating insights into personas, competitor analysis, product strategy, PRD, RICE prioritization, prototype, usability testing, and product metrics.
usability-testing agritech user-research user-personas problem-identification aarrr product-strategy figma-prototyping product-matrix rice-prioritization product-roadmapping empathy-mapping prd-development
-
Updated
Sep 9, 2026