A curated list of awesome marketing science resources including geo incrementality testing, media mix models, multi-touch attribution, causal inference, and more from shakostats.com . Star ⭐ the repo if it helps you, and feel free to contribute your own favorite resources
marketing advertising causality causal-inference mmm marketing-science marketing-analytics marketing-mix-modeling martech media-mix-modeling incrementality geo-testing geo-experiment marketinganalytics geotesting geo-incrementality marketing-machine-learning
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Updated
May 6, 2026