marketinganalytics

A curated list of awesome marketing science resources including geo incrementality testing, media mix models, multi-touch attribution, causal inference, and more from shakostats.com . Star ⭐ the repo if it helps you, and feel free to contribute your own favorite resources

Access a curated list of free AI models, APIs, and tools for local inference and production use without hidden costs.

The Research Edge is an open-source platform I write and maintain for people who want to get better at research, whether you're doing the work, commissioning it, or making decisions from it. I publish articles on methodology, build browser tools that put proven methods into practice, and release Claude skills that researchers and managers can use

Marketing Analytics with Python

This Power BI project analyzes data from the loyalty program of Northern Lights Air (NLA), a fictitious airline based in Canada. NLA's goal was to increase loyalty program enrollments through a promotional campaign launched between February and April 2018.

The Ad Run Performance Insight Dashboard provides a comprehensive view of marketing and advertising campaign performance across various channels. It enables data-driven decision-making by visualizing key ad performance KPIs, identifying high-performing campaigns, optimizing ad spend, and tracking lead conversions in real time.

Este repositório reúne exemplos práticos de estratégias de CRM e Growth, com fluxos de automação, segmentação e análise de dados. O objetivo é servir como um **guia prático** (playbook) para profissionais de marketing que querem estruturar jornadas de relacionamento personalizadas.

This repository documents the journey from identifying a business problem to developing and implementing a solution that transforms marketing data analytics capabilities. The goal is to share our approach, insights and results to inspire and guide similar initiatives.

Applied ML & analytics: Bayesian journey-graph attribution, MMM, LLM sentiment pipelines, experiment design

📈 Data-driven advertising ROI analysis using linear regression. Identifies TV ads as most effective (90% sales predictability), radio moderately impactful, newspaper negligible. Built with Python/Pandas/sklearn. Helps optimise marketing budgets.

Luxury rental lead pipeline using MLS style listing data, cleaning rules, outreach tracking, and automation logic for high value property management growth.

An interactive, executive-level Power BI dashboard that transforms raw marketing and customer data into strategic business insights. This project features a structured star-schema data model, and advanced AI visuals to evaluate campaign ROI, segment buyer demographics, and isolate key drivers behind total sales volume.

Analyzing customer behavior using Unsupervised Learning to segment shoppers based on Annual Income, Spending Score & Age. Insights help businesses optimize marketing & retention strategies.

A comprehensive project delved into the data analysis of various functions of a Hardware manufacturing company like Finance, Sales, Marketing & Supply Chain which will help to generate insights and make data driven decisions in these departments.

Personal Consumer Behavior Project, Display and Interpretation of Consumer Analytics Using Data From Kaggle.

Business Marketing Response Dashboard Analysis to highlight customer demands, feedback and market trends analysis

RFM customer segmentation project for NovaSkin using Python, Pandas, and Looker Studio

Social Media Campaign Performance Tracker – Power BI Dashboard for Future Interns Task 2

Use SQL to investigate customer engagement and purchase behaviour in a marketing campaign