Three business analytics case studies were undertaken, encompassing market basket analysis, customer segmentation, and campaign management. SAS Visual Data Mining and Machine Learning on SAS Viya was utilized to explore data and provide insights. A comprehensive report addressing both technical and business aspects was delivered.
neural-network logistic-regression association-rules decision-tree fraud-detection market-basket-analysis customer-segmentation stratified-sampling sas-viya rfm-segmentation sas-visual-analytics data-partitioning cut-off-point-calculation maximal-tree
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Updated
Apr 15, 2024