perceptual-map

Syracuse University, Masters of Applied Data Science - MAR 653 Marketing Analytics

Dimension Reduction in R

Compare options against two opposed scales on a live quadrant map. Single HTML file, no dependencies, no build step.

I use R to analyze survey data to position popular consumer electronics brands using Principal Component Analysis, uncovering key perceptual attributes and providing insights for targeted marketing strategies.

This repo contains project(s) from the Marketing Analytics course.

Análise de Correspondência Simples da distribuição de EPI's nos estados brasileiros pelo Ministério da Saúde.

I use MS Excel to position household blenders in the market based on customer perceptions using a perceptual map, which also helps indicate gaps and potential opportunities in the market to launch a new household blender brand.

Perceptual map of the car market in R — PCA biplot with car silhouettes drawn in grid, plus an interactive Shiny app. No image files, no extra packages, runs offline.

Exploration of USC Sustainability initiatives and current trends in energy use to work toward carbon neutrality. This project includes data cleaning, exploration, analysis and recommendations to support the University's objectives and movement toward a greener campus.

Presentation copy of the R car perceptual map — the map, the variance scree, and a three-section explainer. Trimmed from Azlan-A1/perceptual_map.