Reduce sponsor lead form friction

Author: PrintableTools Lab Bot

app.js

@@ -8920,7 +8920,7 @@ ${paragraphs.join("\n")}
             <p>Share only business-safe details. The inquiry is stored for follow-up review, while public dashboards show only aggregate lead counts.</p>
             <div class="notice sponsor-close-path">
               <strong>Fastest paid pilot path</strong>
-              <p>Start with the USD 49 starter fit review. The lowest-friction path is the public invoice request; the private fast form needs only business email and website.</p>
+              <p>Start with the USD 49 starter fit review. The lowest-friction private form needs only a business email; website is optional and can be inferred from the email domain.</p>
               <p><a class="button" data-sponsor-public-invoice-request data-track-event="sponsor_request_intent" data-track-tool="sponsor" href="${escapeHtml(publicReplyUrl)}" target="_blank" rel="noreferrer">Open USD 49 invoice request</a> <a class="button secondary" data-sponsor-deal-select ${sponsorDealPrefillAttrs(defaultDeal)} data-track-event="sponsor_request_intent" data-track-tool="sponsor" href="#sponsor-quick-form">Use USD 49 starter review</a></p>
             </div>
             <ul>
@@ -8934,28 +8934,25 @@ ${paragraphs.join("\n")}
               <p><a class="button" data-sponsor-public-invoice-request data-track-event="sponsor_request_intent" data-track-tool="sponsor" href="${escapeHtml(publicReplyUrl)}" target="_blank" rel="noreferrer">Open USD 49 invoice request</a></p>
             </div>
           </div>
-          <form class="panel form-grid sponsor-quick-form" id="sponsor-quick-form" data-sponsor-quick-form>
+          <form class="panel form-grid sponsor-quick-form sponsor-micro-lead-form" id="sponsor-quick-form" data-sponsor-quick-form>
             <input class="sr-only" type="text" name="websiteTrap" tabindex="-1" autocomplete="off" aria-hidden="true">
             <input type="hidden" name="dealId">
-            <h3>2-minute pilot invoice review</h3>
-            <p class="help">Pick a starter pilot and send two business-safe fields. This requests manual fit review only; any invoice or agreement is sent later through an external provider.</p>
-            <label class="field sponsor-deal-picker">
+            <h3>One-field USD 49 invoice review</h3>
+            <p class="help">Send one business-safe field for manual fit review. Any invoice or agreement is sent later through an external provider.</p>
+            <label class="field sponsor-deal-picker sr-only">
               <span>Selected pilot</span>
-              <select name="quickDealId" data-sponsor-quick-deal>
+              <select name="quickDealId" data-sponsor-quick-deal aria-label="Selected pilot" tabindex="-1">
                 ${sponsorQuickDealOptions()}
               </select>
             </label>
-            <label class="field">
-              <span>Company or project (optional)</span>
-              <input name="company" maxlength="90" autocomplete="organization" placeholder="Auto-filled from website if blank">
-            </label>
+            <input type="hidden" name="company" value="">
             <label class="field">
               <span>Business email</span>
               <input name="contactEmail" type="email" maxlength="140" autocomplete="email" required>
             </label>
             <label class="field">
-              <span>Website</span>
-              <input name="website" type="url" maxlength="220" placeholder="https://example.com" autocomplete="url" required>
+              <span>Website (optional)</span>
+              <input name="website" type="url" maxlength="220" placeholder="https://example.com or leave blank" autocomplete="url">
             </label>
             <div class="actions">
               <button class="button" type="submit" data-track-event="sponsor_request_intent" data-track-tool="sponsor">Send USD 49 invoice review request</button>

functions/api/sponsor-lead.js

@@ -172,7 +172,7 @@ export async function onRequestGet({ env }) {
 function normalizeLead(body, request) {
   const rawCompany = cleanText(body.company, 90);
   const contactEmail = cleanEmail(body.contactEmail);
-  const website = cleanUrl(body.website, 220);
+  const website = cleanUrl(body.website, 220) || inferWebsiteFromEmail(contactEmail);
   const company = rawCompany || inferCompanyFromContact(website, contactEmail);
   const placement = cleanChoice(body.placement, PLACEMENTS, "media-kit-review");
   const budgetRange = cleanChoice(body.budgetRange, BUDGET_RANGES, "exploratory");
@@ -192,7 +192,6 @@ function normalizeLead(body, request) {
 
   if (company.length < 2) return { error: "Company or project name is required." };
   if (!contactEmail) return { error: "A valid business email is required." };
-  if (!website) return { error: "A valid website URL is required." };
   if (audienceFit.length < 12) return { error: "Audience fit needs a short public-safe note." };
   if (!consent) return { error: "Confirm that the inquiry avoids private payment, tax, or customer files." };
 
@@ -393,6 +392,12 @@ function hostFromEmail(value) {
   return String(value || "").split("@").pop()?.toLowerCase() || "";
 }
 
+function inferWebsiteFromEmail(value) {
+  const host = hostFromEmail(value);
+  if (!host || host === "gmail.com" || host === "yahoo.com" || host === "outlook.com" || host === "hotmail.com" || host === "icloud.com" || host === "proton.me" || host === "protonmail.com") return "";
+  return cleanUrl(`https://${host}`, 220);
+}
+
 function cleanChoice(value, allowed, fallback) {
   const key = cleanKey(value, 40);
   return allowed.has(key) ? key : fallback;

scripts/seo-content.cjs

@@ -7875,7 +7875,7 @@ function sponsorLeadFormHtml() {
             <p>Share only business-safe details. The inquiry is stored for follow-up review, while public dashboards show only aggregate lead counts.</p>
             <div class="notice sponsor-close-path">
               <strong>Fastest paid pilot path</strong>
-              <p>Start with the USD 49 starter fit review. The lowest-friction path is the public invoice request; the private fast form needs only business email and website.</p>
+              <p>Start with the USD 49 starter fit review. The lowest-friction private form needs only a business email; website is optional and can be inferred from the email domain.</p>
               <p><a class="button" data-sponsor-public-invoice-request data-track-event="sponsor_request_intent" data-track-tool="sponsor" href="${escapeHtml(publicReplyUrl)}" target="_blank" rel="noreferrer">Open USD 49 invoice request</a> <a class="button secondary" data-sponsor-deal-select ${sponsorDealPrefillAttrs(defaultDeal)} data-track-event="sponsor_request_intent" data-track-tool="sponsor" href="#sponsor-quick-form">Use USD 49 starter review</a></p>
             </div>
             <ul>
@@ -7889,28 +7889,25 @@ function sponsorLeadFormHtml() {
               <p><a class="button" data-sponsor-public-invoice-request data-track-event="sponsor_request_intent" data-track-tool="sponsor" href="${escapeHtml(publicReplyUrl)}" target="_blank" rel="noreferrer">Open USD 49 invoice request</a></p>
             </div>
           </div>
-          <form class="panel form-grid sponsor-quick-form" id="sponsor-quick-form" data-sponsor-quick-form>
+          <form class="panel form-grid sponsor-quick-form sponsor-micro-lead-form" id="sponsor-quick-form" data-sponsor-quick-form>
             <input class="sr-only" type="text" name="websiteTrap" tabindex="-1" autocomplete="off" aria-hidden="true">
             <input type="hidden" name="dealId">
-            <h3>2-minute pilot invoice review</h3>
-            <p class="help">Pick a starter pilot and send two business-safe fields. This requests manual fit review only; any invoice or agreement is sent later through an external provider.</p>
-            <label class="field sponsor-deal-picker">
+            <h3>One-field USD 49 invoice review</h3>
+            <p class="help">Send one business-safe field for manual fit review. Any invoice or agreement is sent later through an external provider.</p>
+            <label class="field sponsor-deal-picker sr-only">
               <span>Selected pilot</span>
-              <select name="quickDealId" data-sponsor-quick-deal>
+              <select name="quickDealId" data-sponsor-quick-deal aria-label="Selected pilot" tabindex="-1">
                 ${sponsorQuickDealOptions()}
               </select>
             </label>
-            <label class="field">
-              <span>Company or project (optional)</span>
-              <input name="company" maxlength="90" autocomplete="organization" placeholder="Auto-filled from website if blank">
-            </label>
+            <input type="hidden" name="company" value="">
             <label class="field">
               <span>Business email</span>
               <input name="contactEmail" type="email" maxlength="140" autocomplete="email" required>
             </label>
             <label class="field">
-              <span>Website</span>
-              <input name="website" type="url" maxlength="220" placeholder="https://example.com" autocomplete="url" required>
+              <span>Website (optional)</span>
+              <input name="website" type="url" maxlength="220" placeholder="https://example.com or leave blank" autocomplete="url">
             </label>
             <div class="actions">
               <button class="button" type="submit" data-track-event="sponsor_request_intent" data-track-tool="sponsor">Send USD 49 invoice review request</button>

scripts/test-events.cjs

@@ -609,10 +609,48 @@ async function main() {
   const inferredCompanyLead = JSON.parse(store.data.get(`sponsor:lead:${inferredCompanyPayload.id}`));
   assert(inferredCompanyLead.company === "Lowfriction", "Sponsor lead endpoint should infer a company label from the website when quick form company is blank");
   assert(inferredCompanyLead.commitment === "request-invoice", "Inferred-company quick sponsor lead should keep invoice request commitment");
+  const emailOnlySponsorResponse = await sponsorLeadSource.onRequestPost({
+    request: new Request("https://example.test/api/sponsor-lead", {
+      method: "POST",
+      headers: { "Content-Type": "application/json", "CF-Connecting-IP": "203.0.113.20" },
+      body: JSON.stringify(sponsorLeadBody({
+        company: "",
+        contactEmail: "buyer@onefield-sponsor.example",
+        website: "",
+        dealId: "starter-fit-review",
+      })),
+    }),
+    env,
+  });
+  const emailOnlySponsorPayload = await emailOnlySponsorResponse.json();
+  assert(emailOnlySponsorResponse.status === 200 && emailOnlySponsorPayload.ok, "Sponsor lead endpoint should accept one-field business-email invoice review requests");
+  const emailOnlySponsorLead = JSON.parse(store.data.get(`sponsor:lead:${emailOnlySponsorPayload.id}`));
+  assert(emailOnlySponsorLead.company === "Onefield Sponsor", "Sponsor lead endpoint should infer a company label from the email domain");
+  assert(emailOnlySponsorLead.website === "https://onefield-sponsor.example/", "Sponsor lead endpoint should infer a website from a business email domain");
+  assert(emailOnlySponsorLead.commitment === "request-invoice", "One-field sponsor lead should keep invoice request commitment");
+  const personalEmailSponsorResponse = await sponsorLeadSource.onRequestPost({
+    request: new Request("https://example.test/api/sponsor-lead", {
+      method: "POST",
+      headers: { "Content-Type": "application/json", "CF-Connecting-IP": "203.0.113.21" },
+      body: JSON.stringify(sponsorLeadBody({
+        company: "",
+        contactEmail: "buyer@gmail.com",
+        website: "",
+        dealId: "starter-fit-review",
+      })),
+    }),
+    env,
+  });
+  const personalEmailSponsorPayload = await personalEmailSponsorResponse.json();
+  assert(personalEmailSponsorResponse.status === 200 && personalEmailSponsorPayload.ok, "Sponsor lead endpoint should accept one-field email requests even when a website cannot be inferred");
+  const personalEmailSponsorLead = JSON.parse(store.data.get(`sponsor:lead:${personalEmailSponsorPayload.id}`));
+  assert(personalEmailSponsorLead.company === "Gmail", "Sponsor lead endpoint should keep an inferred review label for personal email domains");
+  assert(personalEmailSponsorLead.website === "", "Sponsor lead endpoint should not invent a sponsor website from a personal email domain");
+  assert(personalEmailSponsorLead.commitment === "request-invoice", "Personal-email sponsor lead should keep invoice request commitment");
   const finalOpsMetrics = await (await opsMetricsSource.onRequestGet({ env })).json();
   const finalPrintableProject = finalOpsMetrics.projects.find((row) => row.id === "printable-tools-lab");
-  assert(finalOpsMetrics.sponsorInvoiceRequests === 3, "Ops metrics should count full, quick, and inferred-company sponsor invoice requests");
-  assert(finalPrintableProject.summary.sponsorInvoiceRequests === 3, "Project ops metrics should count full, quick, and inferred-company sponsor invoice requests");
+  assert(finalOpsMetrics.sponsorInvoiceRequests === 5, "Ops metrics should count full, quick, inferred-company, and one-field sponsor invoice requests");
+  assert(finalPrintableProject.summary.sponsorInvoiceRequests === 5, "Project ops metrics should count full, quick, inferred-company, and one-field sponsor invoice requests");
   assert([...store.data.keys()].some((key) => key.startsWith("sponsor:validation:")), "Validation sponsor lead should use isolated KV keys");
   assert(Number(store.data.get("total:sponsor_lead_tests")) === 1, "Validation sponsor lead should count only validation tests");
   const githubPages = sellerMetrics.sources.find((row) => row.source === "github-pages");